🎧 Does Your Audience Even Want a Podcast?

The best podcasts are built around the audience. Always. Last year, I spent a fair bit of time with an independent magazine publisher who was certain they needed a podcast. They had the name, the branding, and a full format mapped out. Sounds like the road to success right? But they had missed one important step. They had forgotten to check in with their readers and see whether a podcast was something they wanted. Knowing your audience before you hit go on a podcast is essential, because if a podcast is created but never heard - is it really a podcast at all? (or just a random audio file floating on the breeze....) In this week's episode of Stop Rewind Play I talk about... 🔬 Why audience research should come before production ? What to ask (and where to ask it) to be sure a podcast is the right move 🧪 Small-scale ways to test your podcast idea without a full launch 🤔 What to do if your audience isn't on traditional podcast platforms Suze Cooper works as a freelancer offering expert audio production, editing, and storytelling for publishers, newsrooms, and media outlets. Visit www.bigtentmedia.co.uk This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit stoprewindplay.substack.com