Live at LEAP: Can Saudi Arabia build a global automotive powerhouse?

Recorded live at LEAP 2026, Scott Armstrong speaks with Andreas Gissler, Partner at Strategy& Middle East, about Saudi Arabia’s ambition to build a globally competitive automotive industry. They explore what it will take to create a sustainable automotive ecosystem, including manufacturers, suppliers, infrastructure, talent and international demand. The conversation also looks at how Saudi Arabia’s ability to build a new automotive ecosystem with greater flexibility could help embrace AI, advanced manufacturing, electric vehicles and the future of mobility.