Strategy Sprints: B2B Sales for Founders

🚀 Win rates go up the moment you're back in control of the deal. Start free for 7 days, no risk: https://www.strategysprints.com Most B2B pipelines break down in the same place: the handoff from marketing to sales. Andrew Davis, CMO of TextUs, joins Simon to break down how to build a real ICP, why "spray and pray" outbound is dying, and why humor and personalization are what actually get a prospect to respond. 00:00 Introduction 2:11 Why marketing and sales need one shared scoreboard 4:07 ICP and vibe-coded pipeline dashboards 6:13 How to actually define your ideal client profile 10:40 What's changing in the marketing-to-sales handoff 11:11 Why "spray and pray" outbound is failing 20:54 The 3-word subject line rule 26:19 Using humor to lower a prospect's defenses 32:23 Isolate each sales skill, then combine to close 34:44 Where to find Andrew Davis 📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call?utm_source=youtube&utm_medium=video_description&utm_campaign=discovery_call Free sales tools: https://www.strategysprints.com/tools Newsletter: https://thesalesshow.beehiiv.com Subscribe for weekly B2B sales systems, prospecting playbooks, and AI-powered sales coaching. #B2BSales #MarketingAndSales #LeadQualification

🎁 Get the free downloadable tool from this episode, "36 Sales Gaps" (find every place you're getting ghosted): https://www.strategysprints.com/36-sales-gaps 0:00 Introduction 1:26 Getting ghosted after a "great" meeting 2:55 Gap 1: Too many decision makers 5:50 Mapping stakeholders before you're in the room 8:52 Gap 2: Decision paralysis 10:18 Calculating the real cost of doing nothing 13:15 Gap 3: They already have a vendor 19:08 Gap 4: No next meeting locked in 20:37 Fix it with a script: the 8 Steps 23:32 Set the outcome before the call starts In this episode, Simon Severino and Neil Farrimond go through 3 real sales gaps that get deals ghosted, live, quiz-style: - Why a meeting with your "champion" isn't the whole deal, and how to map every stakeholder's win before you're in the room - The exact Socratic question that turns "let's revisit next quarter" into a real next step - Why a prospect already working with a competitor is actually good news, not a dead end - The one line that locks a next meeting on every call, so nobody ghosts you again 🚀 Stop losing deals to "we'll think about it." Start the 8-step sales process free for 7 days, no risk: https://www.strategysprints.com 📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call?utm_source=youtube&utm_medium=video_description&utm_campaign=discovery_call Free sales tools: https://www.strategysprints.com/tools Newsletter: https://thesalesshow.beehiiv.com CONNECT X: https://x.com/simonseverino LinkedIn: https://at.linkedin.com/in/simonseverino

🚀 Every deal that goes quiet at the finish line has the same fix. Try it free for 7 days, no risk: https://www.strategysprints.com Simon sits down with Monica Bozinov to map out the 2026 playbook for founders who want to create more content without burning out or taking on unnecessary risk. A practical guide to building a sustainable content engine in a noisy, AI-saturated market. What you will learn: • Why most founders create content that drains them instead of building momentum • The risk founders miss when they scale content without a clear positioning foundation • How to identify your highest-leverage content format and go deep on it in 2026 • Monica's framework for protecting founder energy while increasing creative output • The one decision that determines whether content compounds or just consumes time 00:00 Introduction: Create More, Risk Less in 2026 01:00 Monica's Take: Move Fast Without Breaking Things 02:30 The 20x Content Creation Setup 05:00 How to Create Without Paying for Ads (Zero-Risk Content) 08:00 The AI Content Stack: What's Actually Working in 2026 12:00 Monica's Framework: Zone of Genius + Content Format Match 16:00 The Anchor-and-Extract System Explained Live 20:00 Week 52 Test: Will You Still Enjoy This Format? 24:00 The May Jetpack Preview: Building Your Board of Advisors 28:00 Closing Thoughts + How to Join ⚡️ Free Tools: https://www.strategysprints.com/tools 📬 Newsletter: https://thesalesshow.beehiiv.com 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call?utm_source=youtube&utm_medium=video_description&utm_campaign=discovery_call Subscribe for weekly B2B sales systems that put you back in control. #B2BSales #ContentStrategy #FounderGrowth #AIContent

🚀 Win rates go up the moment you're back in control of the deal. Start free for 7 days, no risk: https://www.strategysprints.com Most sellers walk into a B2B sales call with two minutes of LinkedIn scrolling and a lot of hope. Then the buyer runs the conversation and you spend the whole call reacting. In this episode Andrea Hill and Simon Severino open up their actual pre-call plans, step by step, so you walk into every call already in control. What you'll learn: - The first question to answer before any sales call (it is not about them, it is about your objective) - How to map the buying team: who decides, who influences, who can quietly block you - How to read a prospect's communication style before you ever speak to them - Why LinkedIn alone is not enough, and what to read instead - How to spot where money is leaking in their business - How to anticipate objections before the call, and why you want objections to show up CHAPTERS 00:00 Why a pre-call plan changes the whole conversation 01:16 Andrea's pre-call plan: objective first, research second 02:24 Deciding your next step before the call starts 03:58 Using AI to get past your own preconceptions 04:44 Long sales cycles: what to track between calls 05:31 Trigger events: funding, investment, leadership changes 07:07 Simon's real example: preparing for a call on his calendar 08:40 Mapping the buying team: who decides, who can block 10:59 Reading communication style before you speak 13:17 Why LinkedIn alone is not enough 16:20 The stack: Granola, Obsidian, and markdown 17:53 Finding where money is leaking in their business 19:27 When the prospect does not feel the pain yet 21:47 How preparation accelerates the conversation 25:39 Building the buyer team across departments 28:46 Designing the value before you send the proposal 31:04 What Jay Abraham taught Simon about underused assets 33:21 Anticipating objections and inviting them early ABOUT THE SALES SHOW Simon Severino helps product-led B2B companies sprint from great product to great sales in 90 days. Author of Strategy Sprints (2022) and Time Freedom with Jay Abraham (2026). WORK WITH US Sprint Club (community, weekly coaching): https://www.strategysprints.com Free sales tools: https://www.strategysprints.com/tools Newsletter: https://thesalesshow.beehiiv.com 📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call BOOKS Strategy Sprints (2022): https://www.amazon.com/dp/139860349X Time Freedom with Jay Abraham (2026): https://www.amazon.com/dp/B0GR6Q6Z2W CONNECT X: https://x.com/simonseverino LinkedIn: https://at.linkedin.com/in/simonseverino YouTube: https://youtube.com/@salesshow Subscribe for weekly B2B sales systems that put you back in control. #B2BSales #SalesTips #SalesProcess #AISales

🚀 Stop losing deals to "we'll think about it." Start the 8-step sales process free for 7 days, no risk: https://www.strategysprints.com Allan Dib has sold 7 million books in 40 languages, and his answer to "how do I fix my B2B sales" is always the same: fix your marketing first. In this episode he walks through the 9-step One-Page Marketing framework, the Customer Factory constraint model, and why AI is an averaging machine that quietly drags experts down to the mean. 00:00 Introduction 01:25 Marketing vs Sales: Why Marketing Is the Leverage Point 03:35 The 9-Step One-Page Marketing Framework 08:07 Lean Marketing: What to Cut First 10:38 The Customer Factory: Finding Your Constraint 11:50 AI in Marketing: What's Real vs Hype 13:52 The AI Averaging Machine 18:34 How to Write Simply 20:55 Allan's Next Book 24:23 Where to Find Allan Dib ABOUT THE SALES SHOW The Sales Show is for B2B founders who want to grow revenue without a big sales team. Simon Severino interviews the world's best marketers, sellers, and operators. New episodes every week. RESOURCES Free sales tools: https://www.strategysprints.com/tools Newsletter: https://thesalesshow.beehiiv.com X: https://x.com/simonseverino LinkedIn: https://at.linkedin.com/in/simonseverino 📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call Subscribe for a new B2B sales episode every week. #B2BSales #B2BMarketing #AllanDib #SalesSystem #AISales