Podcast Sponsorships During COVID [Day 18 30 Days of Podcast Notes]

When events got cancelled in 2020, companies were sitting on events, travel, and marketing budgets they didn't want to lose the following year. My pitch was straightforward: you were going to sponsor a conference, so sponsor digital content instead and keep the spend justified. It worked — ExpressVPN, Hover, and FreshBooks all came through around then, and renewals were easier than they'd ever been. I think of it in three stages: the Wild West, where I had a podcast and a smile and my network said yes; the COVID stretch, when brands had money and were testing whether podcasts worked; and everything after 2022, when the tests came back and the money concentrated at the top. Resources & Links Join my newsletter for solo business owners: streamlined.fm/join Podcast hosting by RSS.com (affiliate link): rss.com Disclosure: this episode description was generated with AI. Have feedback? Send a voice note to the show!