CLASSIC: Neuromarketing: Science or Science Fiction?
NOV 24, 202039 MIN
CLASSIC: Neuromarketing: Science or Science Fiction?
NOV 24, 202039 MIN
Description
Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future?