Stylus Future Thinking

In this episode, Stylus’ Senior Trends Editor for Pop Culture & Media, Annie Corser, unpacks the key directions & significant trends featured in our Pop Culture & Media Futures 24/25 report. From the resurgence of retro gaming and apps revitalising social connections, to AI synthfluencers and a Gen Z-led revival in romance publishing, we explore how these directions are impacting the future to come.

In this episode, Stylus’ Head of Beauty, Lisa Payne, and Assistant Trends Editor for Beauty, Maya Regan, discuss the beauty industry's fascinating shift towards neuroscience. As consumer interest grows in cosmetics and fragrances designed to interact with our neural pathways, brands are delving into the intricate skin-mind connection and increasingly exploring new avenues of wellness through a multifaceted sensorial lens.

In this episode, Stylus’ senior trends editor for Retail & Brand Comms, Rebecca Hobbs, unpacks the cutting-edge sports marketing strategies emerging from the highly anticipated Paris Games, as discussed in our report Olympics & Paralympics 2024: 10 Big Ideas for Sports Marketing. We explore how brands are creatively tackling themes such as parenthood, resilience, subcultures and more, with Rebecca highlighting some standout examples.

In this episode, we join Stylus’ content director & sustainability lead, Emily Gordon-Smith, delving into the insights from our latest macro report, Solutions for the New Climate Era. We explore the evolving consumer lifestyles in response to climate challenges and discuss how essential products, services, and spaces are being reimagined to support this adaptation.

In this episode, we join Stylus’ content director, Mandy Saven, and delve into the pivotal developments and insights currently emerging in the food and health space. We discuss the essential topics all brands need to know about – from the rise of ultra-processed foods and the popularity boom of weight management drugs like Ozempic, to AI’s impact on agritech and future-proofing the food of tomorrow.