In this episode of Subscription Box Answers, I talk about whether events are actually worth it for subscription box owners.They can be expensive.They can be time-consuming.So you really need to make sure you’re getting something back from them.Not just treating them like a tick-the-box exercise to make yourself feel productive.Because that’s where a lot of founders go wrong…They show up, set up a stand, spend the money, spend the day there…But are they actually connecting with potential customers?Are they actually selling boxes?Are they actually building their brand in a meaningful way?Or is it just action faking dressed up as “marketing”?In today’s episode, I share my perspective on events, when they can work, and when they’re probably just a waste of time.