Subscription Analytics and Reporting with Melanie Stout of Optimized Payments, Jay Matthews of Yahoo and Melissa Shields of Dotdash Meredith
In today's episode, we dive into global payments and subscriptions, featuring insights from Melissa Shields, Executive Director of Payments and Strategic Operations at Dotdash Meredith*, Jay Matthews, Director of Global Payments and Subscriptions/Retention at Yahoo, and Melanie Stout, Head of Recurring Services at Optimized Payments.
The trio emphasizes the critical role of detailed analytics in understanding subscriber behavior, and how strategic reporting can drive better decision-making for subscription-based businesses. The conversation covers practical approaches to leveraging data for optimizing subscription models and enhancing customer retention.
*Since recording the interview, Melissa Shields has moved to Starbucks, where she is Director, Payments Strategy & Operations.
Key Takeaways:
(3:31) Personalized communication for improving customer engagement.
(7:16) Discussion on scaling challenges, focusing on operational solutions and data-driven strategies.
(12:15) The impact of regional payment preferences on global subscription models.
(18:29) Strategies for reducing churn and boosting subscriber retention through payment operations optimization.
(24:47) The importance of using analytics for trend identification and strategic decision-making in payment strategies.
(30:54) The future of payment technologies and their revolutionary potential for the subscription industry.
(35:12) The integration of new payment methods to reach a broader audience and the challenges and opportunities it presents.
Resources Mentioned:
Dotdash Meredith
Yahoo
Optimized Payments
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#SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
