Sasha McLeod - Dose Buddy | Inventing a product, validating the idea, bringing it to market.

Today on the podcast, I speak with Sasha McLeod, founder of DoseBuddy, a reusable medicine syringe for kids, with numbers that never rub off and a cap that stops the mess. In this episode, Sasha takes us through the journey from that 2am frustration to a fully realised, regulated medical product. We talk about: 🍼 How she validated her idea 💸 Using PledgeMe to fund the first manufacturing run 📢 Building a brand and community by sharing it all publicly, delays included 📱 Her approach to digital marketing and founder-led content 👶🏻 Juggling a full-time job, motherhood, and building a business on the side Sasha is so open and honest about the process, and because digital marketing is her actual day job, this episode ends up being as much a masterclass in brand and social strategy as it is a founder story. I know you'll love my korero with Sasha as much as I did. After the episode, head to dosebuddy.co to check out this amazing new product for yourself (already a staple in my home), and follow @dosebuddy on Instagram to follow along the journey as Sasha grows her brand. See omnystudio.com/listener for privacy information.