Vanya Insull - VJ Cooks | Building one of New Zealand's best known food platforms

EPISODE 112: Vanya Insull started VJ Cooks in 2016 with a Facebook page sharing videos of what she was cooking for her own family. Ten years later, it's a website with 800+ recipes, a meal planning app (CookPlan), three cookbooks (with a fourth on the way), and a social media following approaching a million people. 🍴 In this episode, Vanya takes us through the whole journey, from those first Facebook videos through to the systems, the team, and the decisions that turned a passion project into a genuine business. We talk about: 🧾 The workflow and checklists that keep it all running 📅 Planning around the school term 📱 Content planning and social media - sooooo much insight! 🤝 Outsourcing early, even before you feel ready 🍰 Choosing collaboration over competition with other creators Vanya is warm, funny and an open book. I got so much out of this episode and I know you will too. See omnystudio.com/listener for privacy information.