10x More Carbon Per Acre Than Forests: The Business of Peatland Restoration

Peatlands cover just 3% of the Earth's land surface, yet store more carbon than all the vegetation on the planet combined. Every forest. Every tree. Every blade of grass. So why aren't we talking about them? When peatlands are drained, carbon stored underground for thousands of years begins escaping into the atmosphere. Degraded peatlands account for approximately 5% of global greenhouse gas emissions. But restoring them can be remarkably straightforward: put the water back. Tripp Wall, founder and CEO of Pantheon Regeneration, is restoring nearly 15,000 acres of peatland in North Carolina. His company has attracted investment from Microsoft, and his ambition extends beyond peatlands: making conservation an investable asset class. Wall joins Supercool to discuss the extraordinary economics of peatland restoration, how markets for carbon, water, and biodiversity can generate financial returns, and why the explosive growth of AI and data centers could unlock a new wave of investment in nature.