325: 4 Wine-Focused Social Media Tips: Q&A with Heather Daenitz | Marketing Tip Monday

Social media keeps changing, but wineries can stay relevant with a focused strategy. Heather Daenitz (Craft & Cluster) shares practical advice on Instagram Stories, audience engagement, searchable content, authentic video, and content series that help wineries connect with wine consumers. Resources: Apply for SIP Certified Wine Join the SIP Certified Wine Finder (Members Only) Marketing Tips eNewsletter Real Stories, Real Impact SIP Certified Marketing Toolkit Tell Your Sustainable Story Online Course Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing