Take It Personally

A client once told me she loved her brand photos, but six months later, she hadn't used a single one. Not on her website, Instagram, email, nowhere. And it's kind of embarrassing to admit because she paid me good money, the photos were gorgeous, and she had a great experience. So what happened? I used to think that delivering a beautiful gallery meant my job was done. But if our clients aren't actually using their photos, they're missing out on so much of the value of a brand session. And that matters for us, too! Today, I'm walking you through what happens between the end of a shoot and the next time a client books you, because the gallery is the middle of the story, not the end. We're talking: Why gorgeous photos don't always translate into photos clients actually use The resources I send clients BEFORE gallery delivery How to underpromise, overdeliver, and make your galleries feel more valuable Why culling your gallery might be your best positioning tool Gathering feedback, testimonials, and marketing gold from clients Staying connected and planting the seed for their next brand session Links & Resources 💻 Join the waitlist for Behind The Shot, my course that walks you through how to price, plan, shoot, and deliver a brand session that gets your clients results. Doors open November 13, and waitlist members get a free training November 3, early enrollment access, and exclusive bonuses. 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business 💬 Episode ideas?! Connect with me on Instagram! Let's Connect: Website: maddiepeschong.com Instagram: @maddiepeschong If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

A couple years ago, I treated myself to a boudoir session, and I'm still obsessed with the photos. But here's the thing: when I think back on that day, the first thing I remember isn't actually the photos. It's how I felt. I felt beautiful, taken care of, and like an absolute star. And that experience is why I still tell all my girlfriends they need to book a session with that photographer. Your brand photography clients are doing the exact same thing. They're going to love their photos, but what they're really going to remember (and tell their friends about) is how you made them feel. In this episode, we're talking about the wildly underrated experience on shoot day and how engaging all five senses can turn a great brand session into one your clients can't stop talking about. Because the experience is the transformation, and those little details are doing more for your marketing than you might realize. We're talking: Why great photos are the bare minimum, not the whole experience The five senses and how they shape your client's shoot day Small touches that make a big impression Helping nervous clients feel comfortable and confident on camera How your client experience leads to better referrals Why the experience starts long before shoot day Links & Resources 📸 Grab my free brand session shot list for 10 must-have shots that help you create more variety in your galleries. 💻 Join the waitlist for Behind The Shot, my course that walks you through how to price, plan, shoot, and deliver a brand session that gets your clients results. Doors open November 13. Waitlist members will get a 24-hour early access, plus a free training on November 3. 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business 💬 Episode ideas?! Connect with me on Instagram! Let's Connect: Website: maddiepeschong.com Instagram: @maddiepeschong If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

“I would love to do a brand session, but I don’t even know what we would shoot. I just sit at a computer all day.” If you’ve done brand photography for more than a week, you’ve probably heard some version of this. And if we’re being totally honest, you may have thought the same thing. What ARE we supposed to photograph when someone’s entire job lives on a laptop and inside their brain?? The answer isn’t figuring out how to make a laptop look more interesting. (Because the laptop is never going to be that interesting.) The question is: how do you photograph an IDEA? In this episode, I’m walking you through the process I use to turn what a client believes, talks about, and wants to be known for into actual shoot concepts that feel specific to them and their brand. We’re talking: Where to find the ideas your client talks about over and over Turning concepts into props, actions, and settings Why the same idea should look completely different for different clients Running every shoot concept through your client’s personality Why creative direction happens before shoot day, not while you’re scrambling for ideas The laptop’s rightful place in a brand session (spoiler: it’s not the main character) Links & Resources 📸 Grab my free brand session shot list for 10 must-have shots that help you create more variety in your galleries. 💻 Join the waitlist for Behind The Shot, my course that walks you through how to price, plan, shoot, and deliver a brand session that gets your clients results. Doors open November 13, and waitlist members will also get a free bonus training! 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business 💬 Episode ideas?! Connect with me on Instagram! Let's Connect: Website: maddiepeschong.com Instagram: @maddiepeschong If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

Picture this: you finally get your first real brand inquiry. You’re so excited… and then you go to write the proposal and realize you don’t really have a starting point. So you open your wedding pricing guide and start shrinking things. Eight hours becomes three. 600 images becomes 60. You send it off, it looks professional, and then… silence. Or they come back asking, “Okay, but what if we only did an hour and a half?” I know this is how it goes because it’s exactly what I did when I started brand photography. But it took me way too long to realize that the structure was actually the problem. Wedding pricing is smart for weddings. Brand photography is different. In this episode, we’re going one layer back to look at where our pricing habits come from, why hours and image counts don’t communicate the real value of a brand session, and what to do instead. We’re talking: Why selling hours makes sense for weddings—but not brand sessions The planning and strategy you’re probably giving away for free Why your clients need fewer choices, not more packages and add-ons The problem with making clients decide how many hours, images, or locations they need The “so what?” test for turning features into actual value Why confidence in your pricing starts with your process Links & Resources 📸 Join the waitlist for Behind The Shot, my course that walks you through how to price, plan, shoot, and deliver a brand session that gets your clients results. Doors open November 13, and waitlist members will also get a free bonus training! 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business 💬 Episode ideas?! Connect with me on Instagram! Let's Connect: Website: maddiepeschong.com Instagram: @maddiepeschong If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

Someone is going to sit down at her kitchen table in the next few months, make a list of everything she wants to do for her business in 2027, and realize she really needs new photos. Come January, she may start looking for a brand photographer. Are you ready for what happens when she finds you?? We’ve spent a lot of time talking about marketing lately, and for good reason. But you can’t pour marketing juice into a leaky cup. More inquiries are great—until the process those clients enter isn’t giving them the experience or the photos they came for. In this episode, we’re looking at the part of your business that happens after your marketing works. I’m walking you through four questions to help you audit your client process before Q1 gets busy. We’re talking: Whether your pricing makes the value clear—or leaves inquiries overwhelmed What your past galleries reveal about how you plan sessions How both you and your clients feel during a shoot Whether clients are using their photos, rebooking, and referring others Why you need actual numbers for this audit, not just vibes Links & Resources ✨ Over the coming weeks, we’ll go deeper into pricing, planning, shooting, and delivery. I’m also opening the doors to Behind the Shot November 13–20. Join the waitlist to get a free training before doors open and access to the waitlist bonuses. 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business 💬 Episode ideas?! Connect with me on Instagram! Let's Connect: Website: maddiepeschong.com Instagram: @maddiepeschong If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨