Retail Isn’t Dead: Inside the Tri-Cities Market

In this episode of Talk CRE to Me, Derrick Stricker and Jazmine Murillo break down what’s really happening in the Tri-Cities commercial real estate market as 2026 kicks off. From the return of retail and the survival of discount concepts, to small-bay flex demand, tenant renewal strategy, and why most office-to-multifamily conversions don’t pencil, this conversation dives into real-world deal logic. The episode also explores repositioning existing buildings, investor misconceptions about the Tri-Cities, and what tenants should actually negotiate in today’s leasing environment. Practical, candid, and grounded in local deal experience. Transcript