From Paddock to Market: The Rise of Australia’s Farmers Markets with Jane Adams | Ep. 017

In this episode of Talking Aussie Farming, we dive deep with Jane Adams—a pioneer of Australia’s farmers market movement and a leading voice behind the Australian Farmers’ Markets Association. Jane shares how a research trip to the United States in 1998 inspired her to bring the farmers market model home. From running her first community workshop in Orange in 1999, Jane has helped the sector grow to approximately 200 farmers markets across Australia. We explore what defines an authentic farmers market, why buying directly from producers matters and how these markets support farmers, regional economies and local communities. Jane also explains how farmers markets strengthened local food supply chains during COVID and helped Australians reconnect with fresh, seasonal produce. We tackle the misconception that farmers markets are always more expensive, discuss their role in introducing shoppers to unusual varieties and discover why the experience offers something online shopping and supermarkets simply cannot replicate. Jane also shares her outlook for the sector, the need for greater local government support and a timely reminder for every shopper: thank the farmer and the farming family behind your food. Whether you’re a farmer, foodie or simply interested in where your food comes from, this episode will inspire you to visit your local farmers market, shop seasonally and better appreciate the people feeding our communities. Hosted on Acast. See acast.com/privacy for more information.