Why B2B Brands Need to Give Up Some Control with Heike Young

What happens when the perfectly polished content your team spent weeks making gets 40 views, while an employee’s LinkedIn post reaches thousands? Heike Young joins Chris Savage to talk about the rise of people-generated content, why personality is becoming more valuable as information gets commoditized, and why B2B brands may need to loosen their grip on control to actually earn attention. Links to Learn More: Follow Heike Young on LinkedIn Follow Chris Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on Instagram Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify