Beyond the Manuscript: Wiebke Tasch on Publishing with Purpose

Writing a nonfiction book is an accomplishment. Turning that book into a valuable business asset requires a strategy. In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins welcomes Wiebke Tasch, founder and CEO of Digital Authors, for a conversation about what it takes to publish a nonfiction book that connects with the right audience and supports long-term professional growth. Wiebke explains why strong content alone isn't enough in today's competitive publishing market. From market analysis and search visibility to cover design, branding, formatting, and launch preparation, she breaks down the elements that make publishing more than simply uploading a manuscript to Amazon. The conversation also takes a personal turn when Audrey shares the story of a business manuscript she first wrote in 1994. Wiebke offers guidance for authors revisiting older projects and introduces her approach to combining practical information with personal storytelling—what she calls “warm writing” and “cold writing.” And what about AI? Wiebke has strong opinions about using generative AI to write books. Together, she and Audrey explore the importance of authentic authorship and how technology can support rather than replace an author's original voice. Whether you're planning your first book, revising an unfinished manuscript, or looking to use publishing to expand your business opportunities, this conversation offers practical insights to help you move forward with greater clarity and purpose. Free resource Wiebke offers aspiring nonfiction authors a free market analysis to help evaluate their book ideas or manuscripts before investing in publication. Book your free market analysis: https://tidycal.com/digitalauthorsllc/free-market-analysis Connect with Wiebke Website: https://www.digital-authors.com/ LinkedIn: https://www.linkedin.com/in/wiebke-tasch-%F0%9F%93%9A-43731b164/ Tech Diva Biz Talks is sponsored by Altogether Marketing. https://altogether.biz Send us a message Buzzsprout - Let's get your podcast launched! Start for FREE You Need a New Hat Since 1972, American Hat Makers has been dedicated to the art of fine hat making. Riverside.fm Your Own Virtual Studio Professional Virtual Studio Altogether Domains, Hosting and More Bringing your business online - domain names, web design, branded email, security, hosting and more. Digital Marketing on a High Level Content Creator Machine - The integrated all-in-one online marketing platform. Digital Business Cards Let's speed up your follow up. Get a digital business card. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins