AI Adoption Failure

In this episode of TechUnhinged, host Rabia Javeed sits down with Liza Adams, founder and AI advisor at GrowthPath Partners, a go-to-market veteran of five tech waves. Liza argues that AI adoption fails not because of the tools but because leaders skip the human change management that has to come first. They cover AI adoption, the mindset shifts that precede behavior change, risk matrix governance, and how AI search shapes buyer decisions. Liza also explains why the security team at PointClickCare became a co-builder rather than a blocker, and why that made every later workflow faster.