How to Go Viral With YouTube Strategist Seb Losardo

Our interview with former Top Gear boss Andy Wilman has passed 200,000 views on YouTube and around 400,000 elsewhere. Justin Crosby asks YouTube strategist Seb Losardo, who has helped grow John Nellis's channel from 600,000 to 16 million subscribers, to explain why, and how to repeat it. Seb explains how to find outlier guests, why an AI-generated thumbnail beat our usual design in an A/B test, and why he tells creators not to be led by their most vocal fans. He sets out his 40/30/30 rule for dividing effort between packaging, the intro and the rest of the video, an approach that turns traditional TV workflow on its head. The conversation also covers why preamble costs viewers, how gaps between sections cause audiences to drop off, how YouTube editing differs from TV, and why brands spending heavily on talent still end up with videos nobody watches. Seb will be speaking at the Digital Content Forum on 5 November at BFI Southbank. TellyCast is produced by Spirit Studios and recorded in London. Sign up for The Drop newsletter www.Vuulr.com Enrol on the TellyCast Digital Bootcamp Buy tickets for the Digital Content Forum Subscribe to the TellyCast YouTube channel for exclusive TV industry videos Follow us on LinkedIn Connect with Justin on LinkedIN TellyCast videos on YouTube TellyCast website TellyCast insta TellyCast Twitter TellyCast TikTok