That Systems Show with Yael Keon

You bought the thing. You set up half of it. A month later nothing's resolved, and the subscription is still coming out every month because surely one day you'll finish it. You're not doing it wrong. When things aren't working, a new tool feels like the right answer, because it's the visible, buyable part of the problem. In this episode I give you a way to tell the difference between a tool that takes work off your plate and one that quietly adds to it. It's a five-step ladder I've built call...

There is no software in sight in that pantry, and that is far closer to how I think about systems in business. In this first episode of That Systems Show, I unpack what I mean by the word and why so many systems fall over. In this episode you'll learn: Why a system is a repeatable way of doing things, tech or not, and what changes when you stop looking at the tools and start looking at how they connectThe three overlapping pillars behind The Sane Systems Blueprint, and which one nearly everyb...

Easy Email Marketing is now That Systems Show. Same Yael, wider lane. In this short one I share why the name changed, what I kept finding under the bonnet of every email marketing job, and what you can expect from here: your strategy, your tech and tools, mixed with a dose of reality. There's plenty coming. Episodes on what a system is and the misconceptions that trip people up, behind the scenes of this repositioning (which threw up a fair few systems problems of its own), and interviews ins...

If you've ever stared at a blank screen wondering what to write in your next email, there's a good chance you've been skipping straight to the content without doing the thinking that matters first. Before any strategy, any automation, and any single email, there are three questions worth asking. And once you start using them, you'll never approach email the same way again. These questions work at every level of your email marketing: from your big picture strategy all the way down to the indi...

You've seen the templates. The step-by-step formulas. The "just be consistent" advice that makes you want to throw your laptop across the room. And maybe you've started strong, followed the ideal system... and then completely fallen off. Not because you lack discipline. Because the system was never built for your real life. In this episode, I flip the usual email marketing conversation and ask a different question: instead of "what's the best strategy?", what if you started with "what's real...