The 98%

In July 2026 the AI production company Particle6 announced that their AI creation "Tilly Norwood" will lead new feature film 'Misaligned.' Read the full press release here: https://variety.com/2026/film/global/ai-actor-tilly-norwood-movie-debut-misaligned-1236802325/ Listen now to the audio of an IG live that Alexa hosted with guest Rebecca Osias where they share their thoughts and concerns. You can watch the live here: https://www.instagram.com/p/DagFBAliRuh/ Listen to the previous Tilly Norwood deep dive on The 98% with episode "AI Actress Tilly Norwood - Hazard or hype?" Get your 'Actors Against AI' t-shirt here: All proceeds go towards the work of The 98% CIC and advocacy of actors. Follow online... IG: @the98percentpod @alexa_morden @rebeccaosias_ TikTok: @alexamorden @rebeccaosias_

Happy Holidays everyone! To keep you company between Christmas and New Year, Alexa is joined by an audience favourite (who also happens to be her Dad) performance psychologist Dr Steve Bull, to answer listener questions about confidence, pressure, and navigate the realities of the acting industry. In this episode Alexa and Steve explore self-tape pressure and perfectionism, managing nerves, developing sustainable processes, confidence in a highly subjective industry, how to work hard without burning out, and more. Blending psychological insight with lived experience, this discussion offers practical tools and grounded reassurance for actors navigating challenges, self-doubt, and high expectations. This conversation is reminiscent of the book Alexa and Steve have written together, Beyond The Spotlight: How to Survive and Thrive in the Real World of Acting and Performing Arts, which is now available to pre-order! Listen to more from Steve on The 98% podcast: S1E5 'We are made of frigging titanium.' S3E14 - 'You can make yourself a better CEO.' S5E29 - 'Your world is subjectivem you can't change it.' Links & resources: Be the first to hear when/where you can order Beyond The Spotlight: https://www.crowood.com/book/beyond-the-spotlight/ Explore Acting With Alexa (support, coaching & events): https://www.actingwithalexa.com Visit The 98% website: https://www.the-98-percent.com Follow: @thepercentpod | @acting.with.alexa | @alexa_morden

In this open and restorative episode, Alexa is joined by award-winning screen director Matt and acclaimed acting teacher and coach Steph Upsall for a conversation designed to support, re-ground and re-energise actors navigating an increasingly challenging industry. Together, they explore what actors should be focussing on beyond industry noise, career pressure and unhelpful expectations. Matt offers a behind-the-scenes perspective on performance through a director's lens, while Steph reflects on why her approach has a profound impact on both actors and the work itself. Tune in to hear three people who deeply care about actors share what they discovered while leading a collaborative training retreat and why the essence of that experience, rooted in play, safety and process, is something actors everywhere can benefit from and take into their own careers. Click here to read more about the upcoming retreat March 6-9 'A New Lens; Freedom, Play and Process." Click here to register your interest! Follow online: @the98percentpod @acting.with.alexa @mattholtdirector @supsallmorgan @bothfeetacting Pre order BEYOND THE SPOTLIGHT by Alexa Morden and Dr Steve Bull here!

The 98% is back for another new episode already! Sometimes you are contacted about a prospective guest where the subject matter is too perfect for the platform to not jump on the mic. This is one of those guests. Today Alexa is joined by acclaimed Irish actor Patrick O'Kane, who you may recognise from iconic stage roles or appearances in TV series such as Doctor Who and Game of Thrones. From tearing up his university application for a Law degree, to treading the boards in the UK's most prestigious theatres - Patrick delves into parts of his actor journey and insight from 35 years in the biz. Patrick also shares, for the first time, the personal circumstances of illness that led him to getting support from and eventually becoming a member and trustee of Actors' Trust - a charity that has been supporting actors and stage management since 1882 (formerly known as The Actors' Benevolent Fund). We all know that the entertainment industry can be a collaborative, creative and exciting one, but it can, at times, be isolating and uncertain. Check out the new website for The 98%! www.the-98-percent.com Follow @the98percentpod Make sure you know about the important work of Actors' Trust and don't miss their upcoming FREE mental wellbeing webinars starting Oct 28th! The Actors Trust https://www.actorstrust.org.uk 0303 223 1110 [email protected] Text SHOUT for free, confidential mental health support: 85258 Look out for Patrick's book "Actors Voice" in store or online!

So, an AI actress is here to take all of our jobs and change the face of the acting industry forever… Or is it? In this deep-dive episode Alexa is joined by actor and screenwriter Rebecca Osias - who also isn't one to shy away from difficult industry conversations. Together they discuss the concerns and questions around "Tilly Norwood", why there is no space for generative AI in creative spaces, the responses from industry organisations - and so much more. Including a look at the website of the "100% AI generated production company" behind this code, why the original article about agent interest may not be exactly what it seems, and how public funding comes into all of it... There's a lot to cover - all of it important. See timestamps below for specific topic points. Follow online @the98percentpod, @alexa_morden and @rebeccaosias_ Donate to support the work of The 98% CIC https://ko-fi.com/the98percent TIME STAMPS Episode intro and context - 0 mins Intro to Rebecca - 4 mins Initial response to the article - 7 mins Why AI code should not be referred to as an "actress" - 18 mins Is it ok to use AI in other/'smaller' aspects of the creative industries? - 32 mins Industry Union responses to the reveal of "Tilly Norwood" - 40 mins Why this affects The 98% of actors - 49 mins Response from agency WME - 53 mins Real actors' likeness being used in AI - 55 mins "Tilly Norwood's" Instagram page - 1 hour Statement from the creator of "Tilly Norwood" - 1 hour 3 mins Is "Tilly" *actually* being scouted by agents? - 1 hour 14 mins Is the technology good enough to replace actors? - 1 hour 23 mins Particle6's funding from The BFI - 1 hour 28 mins Advice for actors - 1 hour 41 mins The importance of pushing back - 1 hour 48 mins Wrapping up - 1 hour 53 mins Link to watch Instagram Live: https://www.instagram.com/p/DPRyrl0lAEd/ Original Deadline article: https://deadline.com/2025/09/talent-agent-ai-actress-tilly-norwood-studios-1236557889/