Attention: Stop the Scroll or Lose Trust?

In the newest episode of Agri-Works podcast, the show on marketing in agriculture, Olivia Skeoch and Steph Rogers (The Social Farmhouse) get into what real scroll-stopping content looks like in agricultural marketing, where the line into clickbait sits, and why crossing it backfires with a farming audience. They also break down a few emails that actually made them pause and open, and what those subject lines got right.