Personal AI Agents vs. Brand Agents: The Next Battle in AI Commerce

What happens when your personal AI agent starts shopping with a brand's AI agent? Sandy Carter talks with Diaz Nesamoney, CEO of DaVinci Commerce, about the shift from GEO to Agentic Commerce Optimization, why "mentioned is not bought," and how personal agents, brand agents and richer product context could reshape the customer journey. They explore what Meta Muse, OpenAI Dots, ChatGPT and the rise of agentic commerce mean for marketers, and what brands need to do now to make their products understandable, trusted and recommendable by AI agents.