YouTube Banks $11bn from the World Cup, The Prem's U.S. Push & Juve Streams Matches in a Video Game

NBC just handed YouTube the keys to American live sport. Google's $11 billion quarter proves YouTube can win a World Cup without owning a single right. And the PGA Tour just took the commentators out of its broadcast entirely. Ed and Andy unpack what's actually happening to the definition of a sports broadcaster this week. They cover the NBCUniversal and YouTube global partnership, the ESPN and YouTube TV integration, Alphabet's Q2 earnings pinning $11 billion to the World Cup, the Premier League's Coast to Coast US activation fronted by Ed Sheeran, Juventus becoming the first European club to broadcast a match inside a video game via EA Sports FC Mobile, and the PGA Tour's announcer-free stream trialled at the Rocket Classic. To listen to every episode of The Attention Shift, head to dizplai.com. Got a question for us, or want to join us as a guest? Email [email protected]. CHAPTERS 00:00 Intro 00:35 NBC and Disney hand YouTube the keys to American live sport 06:40 Google's $11 billion quarter and YouTube's World Cup win 14:51 Premier League's Coast to Coast US play with Ed Sheeran 21:29 Juventus becomes the first European club to broadcast in a video game 26:59 PGA Tour cuts commentary at the Rocket Classic 35:16 Wrap Hosted on Acast. See acast.com/privacy for more information.