Demos Parneros on Scaling, Leadership, and the Founder Mindset

DEC 9, 202535 MIN
The Authority Company

Demos Parneros on Scaling, Leadership, and the Founder Mindset

DEC 9, 202535 MIN

Description

In this episode of Entrepreneur | Authorities, Demos Parneros walks through the lessons he picked up across three decades in retail and e-commerce. He helped Staples grow from five stores to a national brand, led Barnes &amp; Noble through major change, and now mentors founders who want to build durable companies. You get a clear look at what strong leadership, smart scaling, and founder mindset look like in real life.<br /><br />What You’ll Learn<br />• How Staples scaled from a single store to a national chain<br />• The leadership habits that helped Demos move across HR, marketing, operations, and real estate<br />• How early e-commerce prepared leaders for the AI wave<br />• What boards do and what CEOs need from them<br />• What Demos looks for in a founder<br />• How first generation experiences shaped his approach to work and leadership<br /><br />Episode Highlights<br />00:00 Introduction<br />01:00 How Staples started and why the industry needed disruption<br />03:00 Leaving a stable job at Macy’s for a startup<br />05:00 Early lessons on scaling stores and fixing problems fast<br />07:00 Rotating through HR, marketing, merchandising, and operations<br />10:00 How those moves shaped his leadership approach<br />11:00 When he knew Staples was a national brand<br />13:00 Staying connected to 55,000 employees<br />15:00 How e-commerce changed the business<br />17:00 Why customers choose stores, online, or both<br />18:00 AI hype versus consumer reality<br />20:00 What board work looks like in practice<br />22:00 What CEOs want from a board<br />24:00 Startups then and now<br />26:00 What draws him to a founder<br />28:00 Why ideas still matter<br />30:00 How strong founders use AI<br />32:00 Leadership lessons from his childhood in Cyprus<br />34:00 How he learned English and why curiosity still drives him<br /><br /><br />Contact Demos Parneros<br />• LinkedIn: linkedin.com/in/demosparneros<br />• Website: demosparneros.com