Is Live Music Making Your Bar Money or Costing You?
Is your live music night actually making you money, or does it just look successful because the bar is full? In this episode, I’m digging into the real ROI of live music and other bar programming. We’ll look at what the event actually adds to your sales, what it really costs once you factor in the band, extra labor, comps, and other expenses, and whether there’s any real profit left. I’ll walk through the math using live music, but the same applies to DJs, trivia, and other programming...