The Beacon Way | Podcast Guru

Details

Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will encourage and equip you on your entrepreneurial journey. New episodes drop every Thursday. Hit subscribe and follow along!

Recent Episodes

The Founder Trap: Why Doing Everything Is Holding You Back with Derek Fredrickson

You built the business. So why does it feel like you can't step away from it? For many entrepreneurs, the skills that helped them start their business eventually become the very things holding it back. In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Derek Fredrickson, Founder and CEO of The COO Solution, to talk about why successful business owners become bottlenecks in their own companies and what it takes to move out of day-to-day operations and into true lead...

30 MIN

Why Connection Matters in Addiction Recovery with Shelly Dutch

Recovery takes more than treatment. It takes connection, community, and somewhere safe to keep moving forward. In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Shelly Dutch, a woman in long-term recovery and longtime behavioral health professional, to talk about what truly supports people throughout the recovery journey. Drawing from her own experience with addiction and decades working in the field, Shelly shares why connection has remained at the center of her ...

34 MIN

How to Sell Without Feeling Salesy with Joe Rockey

Sales shouldn’t feel like convincing someone to buy something they don’t need. In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with entrepreneur and sales expert Joe Rockey to rethink what good sales actually looks like and why a people-first approach can create better outcomes for both the business and the customer. Joe shares why relationship-based sales starts with understanding the problem someone is trying to solve, communicating it in language they actually use,...

43 MIN

Why Niching Down Can Actually Grow Your Business with Jessica Rhodes

Trying to serve everyone might be exactly what’s keeping your business stuck. Jessica Rhodes, founder of Interview Connections, joins Adrienne Wilkerson to talk about building a multiple seven-figure agency, navigating the realities of entrepreneurship, and why one of her biggest growth decisions was finally getting specific about who her business serves best. They dig into why niching down can strengthen your marketing and attract better-fit clients, why adaptability matters more tha...

43 MIN

The Psychological Patient Journey in Behavioral Health + The Delta System with Bob Poznanovich

In this episode of The Beacon Way Podcast, host Adrienne Wilkerson talks with Bob Poznanovich about why the “hardest yes” in healthcare is accepting behavioral health or substance use care, where shame, stigma, brief moments of clarity, and system friction (missed calls, jargon, records, payer criteria, fragmented care) derail people. Bob shares his five-stage “psychological patient journey”—problem, solution, place, commit, show up—and explains how aligning motivation and change science wi...

35 MIN