Visibility Could Be Vanity But Reputation is Sanity

We’re being told constantly that we need to be more visible. Post more. Show up more. Be everywhere. But after a competitor got an opportunity I thought should have been ours, I panicked... and then absolutely nothing happened. Our relationships stayed intact, our business carried on, and it made me question whether visibility is really the thing we should all be chasing. In this episode, I’m exploring the difference between being seen and actually being known, trusted and remembered. I’m talking reputation, real connection, social media fatigue and why your marketing strategy needs to work with who you are. Because you’re a human being, not a content machine, and sometimes the people we remember most are the ones who made us feel seen. Highlights: (04:20) - A competitor got the stage, I panicked... and then absolutely NOTHING happened (08:35) - Everyone is visible all the blooming time, so why does it all feel like noise? (12:38) - Are you actually connecting, or are you just broadcasting into the void? (17:02) - I stopped posting and we had our busiest year in 14 years... excuse me, WHAT? (25:07) - The person who was 20 times more visible didn’t get my money, and here’s why (33:33) - Maybe the question isn’t “How can I be more visible?” but “How do I want to be known?” Connect with me: Instagram @thebestselfpodcast Website - https://thebestselfproject.co.uk/ Email [email protected]