The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

Ali Spitsbergen had a 100% retention rate, a mastermind full of seven-figure women, and a website she built herself with her assistant. Her logic made sense: the clients were coming, so who needed a better site? A website redesign wasn't on her radar until the dust settled and she noticed the caliber of women inside her business didn't show up anywhere on the outside. This is the first client spotlight on The Better Brand, and Ali brings the whole story: what she was nervous about, the mid-project moment she was sure I'd fire her, why AI copy started making her sound like everyone else, and what she'd tell any business owner trying to decide how much to budget for a website. If you've been telling yourself your site is "good enough" because referrals are carrying you, this conversation is for you. What you'll learn Why a strong personal brand can hide a weak website for years, and the moment it stops working What actually happens in the messy middle of a rebrand, and why changing direction isn't a failure Where AI helps with website copy and where it flattens your voice How to think about budgeting for a website redesign using the "time or money" rule How a clear website made Ali's marketing easier, down to her team pulling social content straight from it Episode highlights (estimates, verify against final audio; the new intro will shift these) [00:43] Meet Ali and the website she built herself [02:17] How she found me, and what convinced her to hire a designer [04:02] The fear: does a busy mom of four have capacity for this? [05:47] The messy middle and the text that changed the project's direction [08:07] AI copy vs. a human copywriter, and why Ali brought in my team [10:34] How it felt to hit publish [11:48] "If I waited another year…" and the website her team forgot they had [15:04] How to budget for a website redesign [17:34] Ali's advice if you know it's time but you're still waiting Key takeaway "You either pay with your time or you pay with your money." — advice from Ali's dad that she wishes she'd followed from day one of this project Resources mentioned Ali's website (see the before and after): alispitsbergen.com Ali's Inner Circle mastermind: alispitsbergen.com/innercircle For His Glory CEO podcast: alispitsbergen.com/podcast Melissa Hughes' website: Melissaleahughes.com Free Q4 planning guide (the episode that first introduced Ali to my work): jantouchberry.com/q4planning What's Next If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report. Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales. Interact Quizzes - What I use to build all my quiz lead magnets on.* Enjoy 1 month of Showit FREE with my link when you sign up.* Get 25% off your first year of Flodesk, my email marketing software.* Get 30% off of your HoneyBook subscription - The CRM I use in my business.* Tired of freebies that flop - grab this resource and level up your game. Get more clear on who your brand serves: Ideal Client Workbook *Some are affiliate links which means I may earn a commission. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S Subscribe to the newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

The pumpkins are out, the goals you wrote down in January are staring back at you, and Q4 starts October 1st. If you're a Christian woman entrepreneur wondering what's still worth doing before the year ends, this is the Q4 planning for small business rhythm I come back to every fall. It'll help you finish this year well and lay the groundwork for next year while there's still time to act on it. Grab a notebook. This one comes with action steps. What you'll learn Why looking back comes first, and how an Ebenezer stone turns a simple wins list into worship The two-column exercise that sorts what's left into Still Aligned and Let It Go, plus a way to save next-year ideas without losing them A one-hour year-end brand check: where your best clients came from, what your website still says about you, and how to collect testimonials that actually sell What October, November, and December are each good for, including how to decide about Black Friday well before Thanksgiving night Why a rebrand or new website for next year needs a decision in Q4 Episode highlights Timestamps are estimates. Check them against the final edited audio. [00:00] Fall in Texas and the "where did the year go?" feeling [02:00] Welcome, and the one question this episode hangs on [04:30] Step 1: Look back first, with Samuel's Ebenezer stone and your three wins [08:00] Step 2: Still Aligned or Let It Go, and permission to mourn what didn't work out [11:30] Step 3: The year-end brand check, from client sources to testimonials [15:30] Step 4: October to build, November to serve, December to rest [20:30] Step 5: Three intentions, what God did in my business this year, and a recap Q4 planning for small business: questions this episode answers When should I start planning next year? In Q4. Waiting until December or the second week of January means you're planning from exhaustion, and a strong first quarter needs groundwork laid in the fall. Is December a slow month for sales? Not for everyone. People who want to start the new year with a new brand or website are researching in November and December, so your website needs to be ready to meet them. When should I book a rebrand or new website? If it's on next year's list, decide in Q4. Designers book out ahead, and you don't want a brand project landing on top of your busiest season. Quote to remember "Moving something to the right-hand column is clarity, and clarity is progress." Resources mentioned 1 Samuel 7:12, the Ebenezer stone "Come Thou Fount of Every Blessing" (the hymn line "Here I raise my Ebenezer") Free Brand Audit Scorecard: jantouchberry.com/scorecard Your next step Ready to turn your notes into a real plan? Grab the free Q4 planning guide and map out the last three months of your year. Get the Q4 planning guide: jantouchberry.com/q4planning Want to see how your brand and website are holding up before next year? Take the free Brand Audit Scorecard: jantouchberry.com/scorecard CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S Subscribe to the newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales. Interact Quizzes - What I use to build all my quiz lead magnets on.* Enjoy 1 month of Showit FREE with my link when you sign up.* Get 25% off your first year of Flodesk, my email marketing software.* Get 30% off of your HoneyBook subscription - The CRM I use in my business.* Tired of freebies that flop - grab this resource and level up your game. Get more clear on who your brand serves: Ideal Client Workbook *Some are affiliate links which means I may earn a commission.

SEO Metadata Block Episode Title: The Marketing Mistake I Made Even Though I Know Better Slug suggestion: utm-tracking-marketing-mistake-christian-entrepreneurs Meta description (155 chars max): I stopped tracking where my website traffic came from. Here's how UTMs fixed it and how to check your own blind spot. Primary keyword: track website traffic sources Secondary keywords: UTM tracking for small business, Google Analytics traffic sources, marketing data for entrepreneurs Show Notes I Had Traffic on My Website and No Idea Where It Came From I put Google Analytics on every website I build — mine included. So when I tell you I had no way to track where my website traffic was coming from, that's not a beginner mistake. That's a "I know better than this" mistake. People were showing up on my site. Instagram, Pinterest, email, this podcast — I couldn't tell you which one was actually bringing them, or which ones I could quietly stop putting effort into. This episode is the fix. If you've ever looked at your own analytics and thought "well, traffic is traffic, I guess that's good" — this one's for you. What You'll Learn Why "I'm getting traffic" isn't the same as knowing what's working What a UTM actually is, explained without the jargon How to build tagged links using Google's free Campaign URL Builder The one habit that makes tracking actually pay off long-term The mistake that makes tagging your links pointless if you skip it Episode Highlights (timestamps are estimates — verify against final edited audio) [00:00] The confession: data nerd, lazy analytics [03:15] Why untracked traffic is just an anonymous blob of visitors [06:40] What a UTM is and how it tags a link by source, medium, and campaign [10:20] How to build one with Google's free Campaign URL Builder [13:05] The habit that matters more than the tool [15:30] The mistake I almost made even after catching myself [17:45] Why this is a brand-growth decision, not a tech task Key Takeaway "My website's doing fine" tells you nothing you can act on. "The link in my Tuesday email converts three times better than the one in my Instagram bio" tells you exactly where to spend your next hour. Resources Mentioned Google Campaign URL Builder — free tool to build tagged links Brand Audit Scorecard — free, see what's working (and what isn't) on your own site Brand Clarity Audit — $27 personalized breakdown of your site, search presence, and conversion path What To Do Next Pick one channel you're active on — email, Instagram, Pinterest, wherever — and tag your very next link before you share it. Then put a reminder on your calendar for 30 days out to go check what it told you. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S Subscribe to the newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility. What's Next If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report. Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales. Interact Quizzes - What I use to build all my quiz lead magnets on.* Enjoy 1 month of Showit FREE with my link when you sign up.* Get 25% off your first year of Flodesk, my email marketing software.* Get 30% off of your HoneyBook subscription - The CRM I use in my business.* Tired of freebies that flop - grab this resource and level up your game. Get more clear on who your brand serves: Ideal Client Workbook *Some are affiliate links which means I may earn a commission.

Ever built a lead magnet that got plenty of clicks and almost no completions? That gap between interest and follow-through is the whole reason this episode exists. I built a quiz lead magnet inside Interact, watched my view rate come in exactly where I wanted, and then watched my completion rate tank. This episode walks through why a quiz outperforms a typical PDF or checklist in the first place, and what I found once I went looking for why mine wasn't finishing the job. What you'll learn: Why a quiz creates a different kind of opt-in motivation than a typical freebie How question-by-question analytics can show you exactly where people are dropping off, instead of leaving you guessing Why segmenting your list by quiz result changes what your follow-up emails can actually do What happens when every outcome in your quiz assumes something is broken, and why that can quietly cost you completions The two changes I made after diagnosing my own drop-off, and why I'm still waiting on the results Episode highlights (timestamps are estimates — confirm against final edited audio) [00:00] Why we can't resist a self-discovery quiz, and what that means for lead magnets [03:15] The moment my view rate looked great and my completion rate didn't [06:40] What's actually inside Interact: quiz types, the logic builder, and results pages [10:20] How segmentation turns a quiz into more than a one-time freebie [13:05] Building four to five emails per result, and what each sequence is actually built to do [17:30] What the question-by-question analytics showed me about where people quit [20:10] The problem I didn't expect: every result assumed something was broken [23:00] What I changed, and why I don't have the after numbers yet Key takeaway: "A quiz has to feel light. You can put all the strategy you want behind it, but the person taking it shouldn't have to feel any of it." Resources mentioned: Take the Brand Frequency Quiz: jantouchberry.com/quiz Try Interact at a discount: Interact quiz platform link Call to action: Take the Brand Frequency Quiz at jantouchberry.com/quiz to see the segmentation in action, and if you're thinking about building your own, use the Interact link above to get started at a discount. CONNECT WITH JAN: Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales. Interact Quizzes - What I use to build all my quiz lead magnets on.* Enjoy 1 month of Showit FREE with my link when you sign up.* Get 25% off your first year of Flodesk, my email marketing software.* Get 30% off of your HoneyBook subscription - The CRM I use in my business.* Tired of freebies that flop - grab this resource and level up your game. Get more clear on who your brand serves: Ideal Client Workbook *Some are affiliate links which means I may earn a commission. What's Next If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report. JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #TheBetterBrand and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

If you've ever typed a number into an invoice and then quietly lowered it before you hit send, this episode is for you. Learning how to price your services isn't really a math problem. It's a mindset problem, and for a lot of Christian women in business, it's tangled up with guilt about charging for something that feels like ministry. In this episode, Jan sits down with three women from her mastermind group, Lindsey Fletcher, Andi Hart, and Gabe Cox, for an unfiltered roundtable on why pricing is so hard and what to actually do about it. What You'll Learn Why fear and imposter syndrome quietly talk you into charging less than you're worth How to separate a client's "no" from a personal rejection The mindset shift that lets you see charging well as an act of stewardship, not greed A practical, research-based process for pricing a new offer or service How to raise your prices on existing clients without burning the relationship Episode Highlights Timestamps are estimates. Verify against the final edited audio before publishing. [00:00] Meet the mastermind — Jan introduces the format (equal parts The View and business roundtable) and the four voices in this episode: Jan (brand and website strategy), Lindsey Fletcher (sales conversations), Andi Hart (product-based businesses and wholesale), and Gabe Cox (goal planning and business strategy). [03:30] Why pricing feels so personal — The group unpacks the layers under pricing fear: imposter syndrome, the fear of actually having to deliver, and the way a "no" to your offer can feel like a "no" to you, especially when you built the thing yourself. [08:00] The "helpful or paid" trap — Lindsey names the belief a lot of Christian women carry: if you're helpful, you can't charge, and if you charge, you're not helpful. The group reframes pricing as a way of letting a client actually invest in their own result, not a barrier to serving them. [14:00] What happens when women get paid — Gabe references a community development study where giving income directly to women, rather than men, was what actually moved a community forward, and connects it to the idea that underpricing limits the impact a business owner can have. [18:00] Pricing on feelings vs. pricing on data — Andi breaks down the consumer psychology of pricing (why a $1,000 washing machine reads as "better" than a $300 one) and why decisions made from feeling instead of research are the most common way business owners undercharge. [22:30] Start at the top, not the bottom — Gabe shares how she used to launch everything cheap, and how flipping that (starting with a signature, higher-priced offer and working backward) changed both her income and her client experience. [27:00] How to actually raise your prices — The group walks through real approaches: giving current clients a heads-up and a last chance at the old price, grandfathering loyal clients until they lapse, and raising prices at capacity rather than on a schedule. [33:00] Final wisdom — Each guest leaves one closing thought: take imperfect action instead of waiting to feel ready, let God lead the decision, and remember that undercharging, not overcharging, is the mistake that actually costs you. Key Takeaway "The most expensive mistake you can make is undercharging." Resources Mentioned Proverbs 31:18, referenced in the conversation about stewarding what God has given you A community development study on income and women (referenced from memory during the episode; exact source and figures were not confirmed on air) Alex Hormozi, referenced for his advice to start with a signature, higher-priced offer CONNECT with the ladies on their podcasts: Gabe Cox - Pursuing Goals God's Way Lindsey Fletcher - The Leaders Table Andee Hart - She Sells Differently CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility. What's Next If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.