The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

Jan Touchberry - Brand Strategist, Showit Web Designer, Visibility Expert for Christian Female Founders

Details

The Better Brand is a brand strategy and marketing podcast for Christian women entrepreneurs and Christian female founders who want a business that's easy to find, easy to trust, and impossible to confuse with anyone else's. Hosted by brand strategist and Showit website designer Jan Touchberry, this show covers what it actually takes to build a better brand — sharper positioning, a website that converts, and marketing that doesn't depend on social media. A better brand isn't something you finish. It's something you keep choosing — in the words on your homepage, the way you talk about your offer, the client you say yes to and the one you don't. Every week, get practical strategy on brand strategy, website conversion, SEO, and marketing for Christian entrepreneurs at whatever stage your business is in. Faith runs through the conversation because it runs through the work. This podcast will answer questions like: How do I know if my brand needs a refresh or a full rebrand? What actually makes a website convert visitors into clients? How do I position myself as the go-to expert in my industry? How do I market my business without living on Instagram? What's the difference between SEO and AEO, and why does it matter now? What makes a brand feel premium instead of homemade? How does my faith shape the way I actually run my business? Whether you're refining what you've already built or rethinking it from scratch, this is where you'll find the next right decision — not a finish line. New episodes every week.

Recent Episodes

OCT 21, 2026
141: How to Build an Email Funnel That Sells, with Allison Hardy
Six months pregnant, Allison Hardy got called into HR and lost her job as a tenure-track college art professor. The business she built after that layoff runs on email, and today she teaches founders an email funnel strategy that sells their offers while they’re busy serving clients. If you have a few hundred people on your list and haven’t written to them in months, this conversation will have you opening a blank email before it’s over. Allison and I met at a podcasting conference, where I signed up for her membership on my phone halfway through her breakout session. We talk about why email still outperforms social media for reach, what belongs in a funnel versus your regular mailing list, how she uses AI to write email sequences without flattening your voice, and the online business trends she’s watching for 2027. What You’ll Learn Why a 20% open rate on a list of 1,000 puts your message in front of more people than 1,000 Instagram followers will (and why Allison’s clients often see 40 to 50%) The two buckets of email marketing and what each one is supposed to do How to map the gaps between someone downloading your freebie and being ready to hear your pitch Why a subscriber going through the same funnel three times before buying is perfectly normal What AI can do for your email copy, and what to feed it so the output still sounds like you Email Funnel Strategy Highlights Timestamps are estimates from the raw recording. Verify against the final edit. [00:58] Allison’s layoff at six months pregnant, and the personal training business that pushed her into email [03:55] Jenna Kutcher’s six-month nurture sequence, and why you don’t need one [05:35] The case for email: it changes slower than social, reaches more of your audience, and lets you link out without penalty [08:39] Funnel versus mailing list, and why the goal of your list is getting people back into a funnel [09:36] Filling the gaps between the lead magnet and the pitch [11:36] The ten AI bots inside Emails That Sell, including Polly (pitch sequences) and Nelly (nurture sequences) [14:38] Why Allison is moving her bots off ChatGPT and onto a new platform called Wave [17:47] Can you trust AI output without the education behind it? [22:05] Are digital courses still worth creating? [25:17] Trends for 2027, including the webinar Allison has run monthly for two years [26:47] The founders who will pull ahead next year Worth Screenshotting “I’ve had people that go through the same gosh darn email funnel like three times and then they finally buy.” — Allison Hardy Resources Mentioned Emails That Sell membership: allisonhardy.com/emails-that-sell 14-day trial for $24: allisonhardy.com/emails-that-sell-trial Allison on Instagram: @allison_hardy My recent episode on how AI is making people average Before You Send Your Next Email Every sequence Allison described ends the same way, with a click to your sales page or website. If that page is confusing, outdated, or buries the next step, the email did its job and the website lost the sale. Grab the free Brand Audit Scorecard at jantouchberry.com/scorecard to grade your site’s conversion path before you build the funnel that points to it. What's Next If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report. Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales. Interact Quizzes - What I use to build all my quiz lead magnets on.* Enjoy 1 month of Showit FREE with my link when you sign up.* Get 25% off your first year of Flodesk, my email marketing software.* Get 30% off of your HoneyBook subscription - The CRM I use in my business.* Tired of freebies that flop - grab this resource and level up your game. Get more clear on who your brand serves: Ideal Client Workbook *Some are affiliate links which means I may earn a commission. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S Subscribe to the newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #thebetterbrand and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.
31 MIN
OCT 14, 2026
140: How to Use AI Without Losing Your Brand Voice
If you’ve started deleting emails based on the subject line alone, or rolled your eyes at one more podcast guest who’s “diving in,” you’re not imagining it. AI is flattening how brands sound, and your audience notices. In this episode of The Better Brand, Jan Touchberry walks Christian entrepreneurs through the exact workflow she uses to keep her brand voice in everything she writes with AI, plus what to do when ChatGPT hands you a two-page list of “fixes” for your business. This is not an anti-AI episode. Jan uses it every week. She just refuses to let it write her out of her own business. What you’ll learn Why AI tools default to average, and why that makes your emails sound like everyone else’s What the research says about AI-assisted writing and consumer trust (the numbers are hard to ignore) Jan’s five-step workflow for using AI without handing over your brand voice How to question an AI diagnosis of your website, SEO, or analytics before you act on it The “ownership pass” and “competitor test” every piece of copy should go through before it goes out Episode highlights (Timestamps are estimates from the raw recording. Verify against final edited audio.) [00:00] AI fatigue, eye rolls, and the three subject lines clogging everyone’s inbox [02:00] Why this isn’t an anti-AI episode [03:02] How AI writes, and why “most likely” really means “average” [04:29] Timbre: the part of your sound AI can’t copy (callback to episode 134) [05:16] The research on AI, sameness, and trust [07:55] Step 1: Brain dump before you open any AI tool [09:34] Step 2: Let AI ask you questions, one at a time [11:04] Step 3: Tell it to bring receipts [12:25] Step 4: Have it edit your words instead of replacing them [13:01] Step 5: The ownership pass and the competitor test [14:44] The client who forwarded a ChatGPT to-do list built from one screenshot [17:04] Why we fact-check AI on shoes but not on our businesses [17:54] Five questions to ask before you act on AI advice [20:58] “Test everything, hold fast to what is good” [21:15] This week’s homework [22:47] Where to start: the Brand Audit Scorecard How do you keep your brand voice when you use AI? Jan’s answer: think first, then bring in the tool. Start with a voice memo or scratch paper so your opinions and odd specific details are on the page before AI touches anything. Use AI as a thinking partner that asks you questions, require it to cite sources and admit when it’s guessing, and ask it to tighten your draft without adding anything you didn’t say. Then read the final version out loud, cut anything you’d never say to a client, and put back one detail no one else could have written. Should you trust AI’s advice about your website or SEO? Treat it as a list of questions for your expert, never a list of instructions. Ask the tool what it can’t see, have it rank recommendations by confidence, and make it argue the case that its advice is wrong for your business. Then verify one item with a real source before acting on the rest. Pull quote “Discernment was never meant to be outsourced, and you’re the one who gets to do the testing, friend.” Resources mentioned Episode 134 on timbre and brand voice: [link] Doshi & Hauser, “Generative AI enhances individual creativity but reduces the collective diversity of novel content,” Science Advances (2024): https://pmc.ncbi.nlm.nih.gov/articles/PMC11244532 Gartner consumer survey on AI-generated content, September 2026: https://www.gartner.com/en/newsroom/press-releases/2026-09-22-gartner-marketing-survuey-finds-35-percent-of-consumers-rely-on-influencers-less-due-to-ai Kinsta consumer survey on AI and trust, September 2026: https://kinsta.com/?p=219401 MIT Media Lab, “Your Brain on ChatGPT” (preprint): [link] 1 Thessalonians 5:21 Find out where your brand stands If this episode made you wonder whether your own copy has drifted toward sounding like everyone else, take the free Brand Audit Scorecard at jantouchberry.com/scorecard. It’s a self-scored checklist that shows you where your brand and website stand right now, so you know what to fix first. What's Next If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report. Take the free Brand Frequency Quiz at to find out what your brand actually sounds like right now versus what you meant for it to sound like. If the results surprise you, hit reply on the follow-up email — Jan reads every one. Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales. Interact Quizzes - What I use to build all my quiz lead magnets on.* Enjoy 1 month of Showit FREE with my link when you sign up.* Get 25% off your first year of Flodesk, my email marketing software.* Get 30% off of your HoneyBook subscription - The CRM I use in my business.* Tired of freebies that flop - grab this resource and level up your game. Get more clear on who your brand serves: Ideal Client Workbook *Some are affiliate links which means I may earn a commission. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S Subscribe to the newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.
22 MIN
OCT 8, 2026
139: Good Enough Stopped Working: A Website Redesign Story | Ali Spitsbergen
Ali Spitsbergen had a 100% retention rate, a mastermind full of seven-figure women, and a website she built herself with her assistant. Her logic made sense: the clients were coming, so who needed a better site? A website redesign wasn't on her radar until the dust settled and she noticed the caliber of women inside her business didn't show up anywhere on the outside. This is the first client spotlight on The Better Brand, and Ali brings the whole story: what she was nervous about, the mid-project moment she was sure I'd fire her, why AI copy started making her sound like everyone else, and what she'd tell any business owner trying to decide how much to budget for a website. If you've been telling yourself your site is "good enough" because referrals are carrying you, this conversation is for you. What you'll learn Why a strong personal brand can hide a weak website for years, and the moment it stops working What actually happens in the messy middle of a rebrand, and why changing direction isn't a failure Where AI helps with website copy and where it flattens your voice How to think about budgeting for a website redesign using the "time or money" rule How a clear website made Ali's marketing easier, down to her team pulling social content straight from it Episode highlights (estimates, verify against final audio; the new intro will shift these) [00:43] Meet Ali and the website she built herself [02:17] How she found me, and what convinced her to hire a designer [04:02] The fear: does a busy mom of four have capacity for this? [05:47] The messy middle and the text that changed the project's direction [08:07] AI copy vs. a human copywriter, and why Ali brought in my team [10:34] How it felt to hit publish [11:48] "If I waited another year…" and the website her team forgot they had [15:04] How to budget for a website redesign [17:34] Ali's advice if you know it's time but you're still waiting Key takeaway "You either pay with your time or you pay with your money." — advice from Ali's dad that she wishes she'd followed from day one of this project Resources mentioned Ali's website (see the before and after): alispitsbergen.com Ali's Inner Circle mastermind: alispitsbergen.com/innercircle For His Glory CEO podcast: alispitsbergen.com/podcast Melissa Hughes' website: Melissaleahughes.com Free Q4 planning guide (the episode that first introduced Ali to my work): jantouchberry.com/q4planning What's Next If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report. Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales. Interact Quizzes - What I use to build all my quiz lead magnets on.* Enjoy 1 month of Showit FREE with my link when you sign up.* Get 25% off your first year of Flodesk, my email marketing software.* Get 30% off of your HoneyBook subscription - The CRM I use in my business.* Tired of freebies that flop - grab this resource and level up your game. Get more clear on who your brand serves: Ideal Client Workbook *Some are affiliate links which means I may earn a commission. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S Subscribe to the newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.
21 MIN
SEP 30, 2026
138: How to Plan Q4 for Your Business Without the Year-End Panic
The pumpkins are out, the goals you wrote down in January are staring back at you, and Q4 starts October 1st. If you're a Christian woman entrepreneur wondering what's still worth doing before the year ends, this is the Q4 planning for small business rhythm I come back to every fall. It'll help you finish this year well and lay the groundwork for next year while there's still time to act on it. Grab a notebook. This one comes with action steps. What you'll learn Why looking back comes first, and how an Ebenezer stone turns a simple wins list into worship The two-column exercise that sorts what's left into Still Aligned and Let It Go, plus a way to save next-year ideas without losing them A one-hour year-end brand check: where your best clients came from, what your website still says about you, and how to collect testimonials that actually sell What October, November, and December are each good for, including how to decide about Black Friday well before Thanksgiving night Why a rebrand or new website for next year needs a decision in Q4 Episode highlights Timestamps are estimates. Check them against the final edited audio. [00:00] Fall in Texas and the "where did the year go?" feeling [02:00] Welcome, and the one question this episode hangs on [04:30] Step 1: Look back first, with Samuel's Ebenezer stone and your three wins [08:00] Step 2: Still Aligned or Let It Go, and permission to mourn what didn't work out [11:30] Step 3: The year-end brand check, from client sources to testimonials [15:30] Step 4: October to build, November to serve, December to rest [20:30] Step 5: Three intentions, what God did in my business this year, and a recap Q4 planning for small business: questions this episode answers When should I start planning next year? In Q4. Waiting until December or the second week of January means you're planning from exhaustion, and a strong first quarter needs groundwork laid in the fall. Is December a slow month for sales? Not for everyone. People who want to start the new year with a new brand or website are researching in November and December, so your website needs to be ready to meet them. When should I book a rebrand or new website? If it's on next year's list, decide in Q4. Designers book out ahead, and you don't want a brand project landing on top of your busiest season. Quote to remember "Moving something to the right-hand column is clarity, and clarity is progress." Resources mentioned 1 Samuel 7:12, the Ebenezer stone "Come Thou Fount of Every Blessing" (the hymn line "Here I raise my Ebenezer") Free Brand Audit Scorecard: jantouchberry.com/scorecard Your next step Ready to turn your notes into a real plan? Grab the free Q4 planning guide and map out the last three months of your year. Get the Q4 planning guide: jantouchberry.com/q4planning Want to see how your brand and website are holding up before next year? Take the free Brand Audit Scorecard: jantouchberry.com/scorecard CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S Subscribe to the newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales. Interact Quizzes - What I use to build all my quiz lead magnets on.* Enjoy 1 month of Showit FREE with my link when you sign up.* Get 25% off your first year of Flodesk, my email marketing software.* Get 30% off of your HoneyBook subscription - The CRM I use in my business.* Tired of freebies that flop - grab this resource and level up your game. Get more clear on who your brand serves: Ideal Client Workbook *Some are affiliate links which means I may earn a commission.
22 MIN
SEP 23, 2026
137: The Marketing Mistake I Made Even Though I Know Better
SEO Metadata Block Episode Title: The Marketing Mistake I Made Even Though I Know Better Slug suggestion: utm-tracking-marketing-mistake-christian-entrepreneurs Meta description (155 chars max): I stopped tracking where my website traffic came from. Here's how UTMs fixed it and how to check your own blind spot. Primary keyword: track website traffic sources Secondary keywords: UTM tracking for small business, Google Analytics traffic sources, marketing data for entrepreneurs Show Notes I Had Traffic on My Website and No Idea Where It Came From I put Google Analytics on every website I build — mine included. So when I tell you I had no way to track where my website traffic was coming from, that's not a beginner mistake. That's a "I know better than this" mistake. People were showing up on my site. Instagram, Pinterest, email, this podcast — I couldn't tell you which one was actually bringing them, or which ones I could quietly stop putting effort into. This episode is the fix. If you've ever looked at your own analytics and thought "well, traffic is traffic, I guess that's good" — this one's for you. What You'll Learn Why "I'm getting traffic" isn't the same as knowing what's working What a UTM actually is, explained without the jargon How to build tagged links using Google's free Campaign URL Builder The one habit that makes tracking actually pay off long-term The mistake that makes tagging your links pointless if you skip it Episode Highlights (timestamps are estimates — verify against final edited audio) [00:00] The confession: data nerd, lazy analytics [03:15] Why untracked traffic is just an anonymous blob of visitors [06:40] What a UTM is and how it tags a link by source, medium, and campaign [10:20] How to build one with Google's free Campaign URL Builder [13:05] The habit that matters more than the tool [15:30] The mistake I almost made even after catching myself [17:45] Why this is a brand-growth decision, not a tech task Key Takeaway "My website's doing fine" tells you nothing you can act on. "The link in my Tuesday email converts three times better than the one in my Instagram bio" tells you exactly where to spend your next hour. Resources Mentioned Google Campaign URL Builder — free tool to build tagged links Brand Audit Scorecard — free, see what's working (and what isn't) on your own site Brand Clarity Audit — $27 personalized breakdown of your site, search presence, and conversion path What To Do Next Pick one channel you're active on — email, Instagram, Pinterest, wherever — and tag your very next link before you share it. Then put a reminder on your calendar for 30 days out to go check what it told you. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S Subscribe to the newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility. What's Next If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report. Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales. Interact Quizzes - What I use to build all my quiz lead magnets on.* Enjoy 1 month of Showit FREE with my link when you sign up.* Get 25% off your first year of Flodesk, my email marketing software.* Get 30% off of your HoneyBook subscription - The CRM I use in my business.* Tired of freebies that flop - grab this resource and level up your game. Get more clear on who your brand serves: Ideal Client Workbook *Some are affiliate links which means I may earn a commission.
12 MIN