The Big Idea with Elizabeth Gore

This founder launched a pretzel company by accident in 2020 and the world hasn’t stopped craving it since. This week on The Big Idea with Elizabeth Gore, Shappy Pretzel Co. founder Adam Shapiro joins the show to answer the question: How can small businesses do good in times of crisis? Shapiro shares his story of opening a Philadelphia-style soft pretzel company during the height of the 2020 pandemic, and how his tasty treats have become the go-to crisis snack in Los Angeles. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. Thoughts? Questions? Fan mail? Email us at [email protected] Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

Scaling a business isn’t always sweet, but this baker turned-CEO has perfected the recipe. This week on The Big Idea with Elizabeth Gore, Baked By Melissa CEO & Co-Founder Melissa Ben-Ishay joins the show to answer the question: How do I decide where to sell first - online, wholesale, or retail? Since it was founded in 2008, Baked By Melissa has sold over 500 million cupcakes online and in their 11 retail stores. Ben-Ishay shares her story of launching her bite-sized cupcake shop and offers top insight on how entrepreneurs can remain authentic while scaling their businesses to brick and mortars and beyond. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. Thoughts? Questions? Fan mail? Email us at [email protected] Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast. Small Business Saturday may last one day, but how you market your business today could define your entire 2026. This week in a Small Business Saturday episode of The Big Idea with Elizabeth Gore, Wellspring Studios founder Tina Wells joins the show to answer the question: How do I turn Small Business Saturday into year-long success? Wells breaks down the top business and marketing strategies for small businesses so they can turn today’s profitable bump into success the rest of the year. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. This post was written by Lauren Pokedoff

Revisit this inspiring episode of The Big Idea, where host Elizabeth Gore sits down with Apothékary CEO and founder Shizu Okusa to answer the question: How do I navigate a career pivot?  Okusa — who got her start working in finance on Wall Street — overhauled her career and pivoted to entrepreneurship in the wellness sector. Okusa and Gore discuss what it takes to enter this growing industry and the many pivots she faced personally and professionally on her journey. The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. Thoughts? Questions? Fan mail? Email us at [email protected] Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

Are entrepreneurs born or made? This Harvard professor built a full curriculum to answer that. This week on The Big Idea with Elizabeth Gore, Alignvest Management Corporation Managing Partner and Harvard Business School professor Reza Satchu joins the show to answer the question: Can entrepreneurship be taught? Satchu shares his expert insight on the skills needed to become an entrepreneur and how he teaches his students to become top founders in their respective fields. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. Thoughts? Questions? Fan mail? Email us at [email protected] Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.