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The Big Impression

The Current

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The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

Recent Episodes

SEP 23, 2026
J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool
As ICEE approaches its 60th anniversary, Mallard shares how National ICEE Day, movie tie-ins, and social listening are keeping the frozen drink brand relevant with a new generation of fans.
29 MIN
SEP 17, 2026
Dow Jones Factiva's Emma O'Brian on why publishers hold 'the ace card' in the AI era
The GM and SVP explains how licensing, attribution, and a royalty-based model are helping newsrooms get paid as chatbots replace clicks — and why she still thinks publishers has more power than they think.
24 MIN
SEP 14, 2026
Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum.
20 MIN
SEP 9, 2026
Chili's CMO on the restaurant's cultural comeback
Brinker International CMO George Felix on the consumer insight behind Chili’s’ “Better Than Fast Food” strategy, creating culture-driving moments and building a brand that stays relevant.
26 MIN
SEP 2, 2026
BBDO ‘client-whisperer’ Daale Carter: Brands need a challenger mindset — even the iconic M&M’s
BBDO’s Daale Carter reveals how consumer listening, challenger thinking and a willingness to take risks are helping both iconic and upstart brands stay relevant.
26 MIN