Brendan Kane: Why Your Content Isn’t Going Viral (and How to Fix It)

One billion pieces of content are posted every day across social media platforms. However, even with changes to the algorithms, rapidly changing trends, and more paid advertising than ever before, there is still one single strategy that all viral content shares. Today’s guest reveals what that strategy is and his step-by-step playbook on how he’s used that strategy to generate over 60 billion views on social media. In this episode, social media veteran and viral content expert Brendan Kane joins Natalie to reveal the biggest myths about social media, going viral, and content creation. He reveals the one strategy that makes high-performing content break through the noise, as well as his process for studying, analyzing, and replicating viral content in any industry. Brendan and Natalie also explore a controversial question: should everyone build a personal brand on social media? In this episode, Natalie and Brendan discuss: (01:53) The #1 Evergreen Social Media Hack (09:30) Turn Your Doomscrolling Into Research (11:44) Content Format Matters More Than You Think (14:05) How to Analyze and Replicate Viral Content (17:03) Why Social Media is Still Winnable (19:53) Is a Personal Brand Actually Right for You? (29:01) Key Aspects of Viral Content in Any Format (34:00) Using AI to do THIS Will Kill Your Content Strategy (38:45) My Playbook for Content Ideation That Converts (41:03) How to Fix Your Hooks to Increase Retention (46:35) Different Methods of Scripting Content (49:13) Debunking Myths about Social Media Video Editing (51:37) The Most Important Performance Metric (57:07) Is Consistency More Important than Trends? Brendan Kane is the Founder and Managing Director of Hook Point, an industry-leading branding and viral marketing consulting agency. Hook Point’s Viral Content Model has generated 60+ billion views and 100+ million followers for their clients and helped reverse-engineer virality for some of the largest brands in the world, such as MTV, Viacom, Yahoo!, Vice Magazine, Paramount Pictures, IKEA, and Skechers. He has also built digital platforms for renowned figures like Taylor Swift, Rihanna, and Adriana Lima. Sponsored By: Resources Mentioned: Work with Hook Point Connect with Brendan: YouTube Instagram LinkedIn Facebook Books Website Connect with Natalie: Instagram LinkedIn Website YouTube Natalie’s Book, The Freedom-Based Business Method