Bowtech's Big Move: The Future of the Brand

Bowhunter editor Christian Berg sits down with newly appointed Bowtech President & CEO Colin Legge to discuss the company's move from Eugene, Oregon, to Houston, Texas, what it means for dealers and bowhunters, and the vision driving Bowtech's future. Colin shares why Bowtech is relocating its headquarters and manufacturing, how the company plans to become more connected with customers, and what's ahead for product development, innovation, and the upcoming Anthem target bow. He also discusses rebuilding the Bowtech brand, attracting top talent, and creating an interactive archery experience at the new Houston headquarters. In this episode: Why Bowtech is moving to Houston Colin Legge's vision for the company's future Bowtech product innovation and upcoming launches The new Anthem target bow Building a customer-focused archery brand The future of Bowtech hunting bows Behind-the-scenes insights from the new CEO Whether you're a longtime Bowtech shooter or simply interested in the future of the archery industry, this conversation offers an inside look at one of bowhunting's most recognizable brands.