Get Ready for Open Enrollment: HealthSherpa's Jordyne Cerullo Breaks Down the CMS Changes

Changes are coming to the ACA marketplace, and preparation will be key for agents heading into Open Enrollment. On this episode of The Broker Link Podcast, host Mike Papuc, National Health Sales Director at The Brokerage Inc., welcomes Jordyne Cerullo of HealthSherpa for an important conversation about upcoming CMS changes, what agents need to know, and how HealthSherpa is preparing for the selling season ahead. One of the biggest changes they discuss is agent authorization. Beginning October 12, the new process will replace the familiar "Invalid Action" error and require agents to obtain annual client authorization. Jordyne explains how the change is designed to help reduce fraud while providing greater protection for both agents and their clients. Mike and Jordyne also dive into identity verification for high-risk members and why educating clients about these additional safeguards before enrollment can help agents avoid confusion and create a smoother experience. The conversation also looks beyond this Open Enrollment. With passive renewal changes coming in 2027, agents need to understand what's ahead and begin preparing their books of business now. Jordyne also shares how HealthSherpa continues to listen to agent feedback and improve its platform as CMS requirements evolve. Her message to agents: keep providing feedback. Understanding the challenges agents encounter in the field helps HealthSherpa develop better solutions and improve the enrollment experience. With Open Enrollment approaching, this episode is packed with timely information to help agents prepare, educate their clients, and navigate the changes ahead with confidence. Learn more about partnering with The Brokerage Inc. by visiting our website, www.thebrokerageinc.com. Remember to like, share, and subscribe to our show! New episodes are available every Tuesday. Join our Community! LinkedIn: https://www.linkedin.com/company/the-brokerage-inc-/ Facebook: https://www.facebook.com/thebrokerageinc/ Instagram: https://www.instagram.com/thebrokerageinc/ YouTube: https://www.youtube.com/@TheBrokerageIncTexas Website: https://thebrokerageinc.com/