How To Get Clients In 2027

What I Would Do If I Started Over in 2027Lori Kennedy breaks down the exact business foundations she would build from scratch if she were starting over in 2027. The episode focuses on how practitioners and coaches can get clients consistently by building two things that actually work together: a clear offer and a lead-to-client system.If you want a practical blueprint for attracting the right clients without relying on random content or generic marketing, this episode lays out the core assets, the order to build them in, and why specificity matters more than tactics. In this episode: Lori explains why success in 2027 depends on specialization, not broad wellness messaging. She shares the two-part business model she uses for practitioners and coaches - the offering and the lead-to-client system. She breaks down the four Ps of a strong offer:The problem you solve The person you solve it for Your proprietary process Your program support structure She emphasizes that the problem must be painful, specific, and already top-of-mind for the client. She explains why vague offers like “health coaching” or “wellness” are too generic to convert. She argues that your proprietary process is your real differentiator, especially in an AI-saturated market where information alone has little value. She gives examples from her own WOW Weight Loss business to show how one offer can have multiple support levels without becoming multiple offers. She outlines the five parts of a lead-to-client system:Automated awareness Automated audience Automated nurture Marketing campaign Enrollment She explains why a website alone is not a lead-to-client system and why email list growth and nurture matter more. She makes the case that your marketing should emotionally activate the right person, not just inform them.