#81: Tides whispering: Reuben Odanga on Storytelling, Leadership & Building Africa's Creative Future

In this episode, we sit down with Reuben Odanga, filmmaker, producer, and founder of Multan Screen & Stage, to explore the journey of building one of Kenya's leading production houses and the vision behind creating stories that resonate across Africa. Reuben reflects on his transition from theater to television and film, the early challenges of starting Multan, and how productions like Saida, Nira, Selina, and Nafsi helped shape the local industry. Along the way, he shares lessons on leadership, mentorship, building creative teams, and why developing people is just as important as producing great content. We also explore the future of African storytelling from Pan-African collaborations and audience research to creating sustainable creative businesses that can compete on the global stage. Woven throughout the conversation are honest reflections on grief, faith, rest, and the importance of building a legacy that extends beyond career success. Whether you're a filmmaker, entrepreneur, or simply passionate about the future of African creativity, this episode offers thoughtful insights into what it takes to build something that lasts. 🎧 Listen in to learn: How Reuben transitioned from theater into film and television production The story behind building Multan Screen & Stage Why mentorship and talent development are essential to growing the creative industry What Kenyan filmmakers can learn about audience building and sustainable storytelling The importance of rest, resilience, and leading with intention Resources & Mentions: Tides – Reuben Odanga's upcoming Pan-African feature film Nafsi – Kenyan feature film available on Netflix Multan Screen & Stage Saida, Nira & Selina Pan-African collaboration in film and television Connect with us: Instagram & X (Twitter): @busybeingborn_ 🌍 Visit busybeingborn.africa for more episodes and updates.