Seth Godin: How To Build A Brand That SELLS In The New Era Of AI (Step By Step!)

Seth Godin invented Modern Marketing. He's written over 20 bestselling books, including Purple Cow, which grew from 5,000 copies to a million through word of mouth. In this episode, he explains how to build a brand, not just a business, in the age of AI. Use Granola in your next meeting (for free!): https://www.granola.ai?via=calum Head to https://yt.link/fBQ35H6 to experience Rabanne 1 Million Black today! Subscribe to our newsletter, New Era: https://calumjohnsonshowlinks.lovable.app/ Follow Us! https://x.com/calum_johnson9 https://www.instagram.com/calumjohnson1/?hl=en https://www.sethgodin.com/ Timestamps: 00:00 Intro 02:03 Why your ideas aren't selling 11:13 How to get your DREAM customers to trust you 20:02 How To Win In The New Era of AI (Will AI work for you?) 26:57 How to find a MAGIC business idea 38:39 You can get high-paying clients (do this now!) 46:07 How to never stress about getting more customers 49:19 How to become the TOP brand in your category 01:00:26 You don't need to go viral! 01:07:06 How to get customers to buy again and again 01:19:19 The key to getting referrals 01:22:27 How to build a timeless brand in the age of AI