The Business of Food: How Marketers Drive Consumer Choices and Supermarket Trends

Ever wonder how your favourite snacks go from a farm field or laboratory to the supermarket shelf? In this episode Kiran Kapur is joined by college tutor and marketing consultant Dawn Grossart for a deep dive into the fast-paced world of food marketing. Discover how the food industry combines rigorous data analytics, consumer psychology and global trend forecasting to manage massive product ranges. Dawn shares fascinating behind-the-scenes insights; from sustainable supply chains in Madagascar to how supermarkets optimise planograms and range reviews to maximise profit. Plus, we explore the evolving role of ethics, health and consumer responsibility in modern food manufacturing.