Building Stronger Donor Relationships Through Text | Aaron Dolton

Text messaging gives nonprofits and ministries a personal way to connect with the people who support their work. But building a meaningful relationship starts with what you give, long before you ask. In this episode of the Cause+Effect Podcast, Trent Dunham is joined by Aaron Dolton, Chief Revenue Officer of Powered By Text, to explore how organizations can use text messaging to serve their supporters and deepen engagement. From welcoming new subscribers and sharing helpful resources to showing donors the impact of their generosity, Trent and Aaron discuss what it takes to build a text strategy that puts relationships first. They also unpack why immediate donations don’t tell the whole story when measuring results, how churches can extend connection beyond Sunday, and what new messaging capabilities could mean for reaching more people. Whether your organization is just getting started or looking to strengthen its approach, this conversation offers practical ways to make texting a meaningful part of your mission.   Connect with us: https://dunhamancompany.com           CHAPTERS 00:00 – Introduction 01:44 – From Sales and Marketing to Nonprofit Impact 06:22 – Why Organizations Hesitate to Start Texting 09:32 – Building the Relationship Before Making the Ask 12:22 – Measuring the Value Beyond Immediate Donations 15:43 – Creating Content That Serves Your Supporters 19:48 – What Happens When Ministry Comes First 23:23 – Helping Churches Stay Connected Throughout the Week 27:36 – The Future of Text Messaging and Global Reach 30:18 – Making Texting Part of Your Communication Strategy