Leveling the Playing Field: How Leveling the Playing Field: How Clarissa Flores Is Building the Future of Women's SportsIs Building the Future of Women's Sports

Women's sports are no longer a niche movement. They are becoming a cultural and economic force. In this episode of The Chingona Chair, we sit down with Clarissa Flores, former Northwestern basketball standout, Puerto Rican national team athlete, hospitality executive, and founder of Level Sporting Club, Chicago's premier destination dedicated to women's sports. Clarissa shares her journey from the basketball court to entrepreneurship, the inspiration behind creating Level Sporting Club, and why visibility and infrastructure are key to the future of women's athletics. We also explore what brands, marketers, investors, and business leaders are missing when it comes to the rapidly growing women's sports ecosystem. Whether you're a sports fan, entrepreneur, marketer, or community builder, this conversation offers powerful lessons on leadership, authenticity, belonging, and recognizing opportunity before it becomes obvious. In This Episode: Why women's sports is experiencing unprecedented growth The business case for investing in women's sports Building community through hospitality and experiences Latina leadership and entrepreneurship Creating spaces where everyone feels they belong What brands need to know before investing in women's sports The vision behind Chicago's Level Sporting Club