Why Your Church's "Growth" Might Actually Be Churn

Your attendance number might look steady, but is your church actually growing, or are you just churning people? In this episode, Scott and A.J. show how to look beneath the top line by following one group of people over three years, so you can see exactly where folks are slipping away: at the front door, in discipleship, or before they ever start serving. You will walk away with four simple numbers that tell you far more than average attendance ever could. Scott Ball and A.J. Mathieu are the co-hosts of the Church Revitalization Podcast and serve as practitioners with the Malphurs Group, a nonprofit ministry dedicated to helping churches thrive through strategic coaching and revitalization. Each week they bring practical, actionable insight drawn from years of working directly with pastors and church leaders across the country. [3:17] Two Prerequisites: Attendance Tracking and a Church Database [7:37] Why You Need a Truly Random Three-Year Cohort [12:47] Stay, Grow, Lead: Finding Where People Drop Off [17:31] Four Numbers to Track Instead of Average Attendance [22:18] Static Plateau or Active Plateau? Free 7-Day Trial: https://healthychurchestoolkit.com Episode Article: https://malphursgroup.com/362 Facebook: https://facebook.com/malphursgroup Instagram: https://instagram.com/malphursgroup YouTube: https://youtube.com/themalphursgroup X: https://x.com/malphursgroup