Justin Reimer: Stop Measuring Church Success by Attendance Alone

Justin Reimer of Vivid Church shares why measuring church health through fun, love, and truth builds sustainable urban ministry and why sending capacity matters far more than seating capacity. What if the key to sustainable church health has nothing to do with attendance figures or venue size? In this episode of The Church3.0, host Tyler Vance sits down with Justin Reimer, lead pastor and co-founder of Vivid Church. Drawing from over 25 years of ministry experience, Justin shares why he and his wife Jennifer chose to plant in major urban centers like Vancouver, Toronto, and Italy using a non-traditional model centered on prayer, authentic community, and joy. Justin unpacks the three core metrics Vivid Church uses to gauge health: fun, love, and truth. He explains why treating pastoral leadership like event planning causes severe burnout, why sending capacity should always take priority over seating capacity, and how walking every street in a city prepped his heart for long-term urban church planting. What You’ll Learn: 🚀 Why sending capacity matters far more than building seating capacity ❤️ How to measure church health using metrics like fun, love, and truth 🚶‍♂️ What happens when you walk and pray through an entire city before launching 🌱 How church leaders can avoid artificial growth strategies 🎟️ How to build a church culture rooted in hope and hustle 😊 Why joy is essential for sustaining long-term ministry 🔗 Learn more about Apollos: https://apollos.com/church-growth 🔗 Connect with Justin Reimer: https://www.instagram.com/justinreimer/ Subscribe for more church leadership insights, digital ministry strategies, and faith and technology conversations. #Church3Point0 #ApollosPodcast #ChurchPlanting #ChurchLeadership #MinistryGrowth