AI Is Moving Fast. Are Marketers Ready? | Live from the TransUnion Summit with Liz Bacelar

Marketers are investing heavily in artificial intelligence, and confidence in its potential is soaring. But are organizations truly ready to turn that investment into meaningful business results? Recorded live at TransUnion’s annual Marketing Summit in Chicago, Jim sits down with Liz Bacelar, a technology and innovation leader whose career has taken her from Emmy-nominated journalism and entrepreneurship to senior roles at global brands including The Estée Lauder Companies and Under Armour. Inspired by new research from TransUnion on the AI Confidence-Readiness Paradox, Jim and Liz explore the growing gap between marketers' enthusiasm for AI and their organizations' ability to put it to work. Liz shares her perspective on what's working, what's holding companies back, and why successful AI transformation depends less on the technology itself and more on people, leadership, and organizational culture. It's a timely conversation about navigating change, challenging conventional thinking, and building organizations that are ready for what's next. A special thank you to TransUnion for welcoming The CMO Podcast to Chicago and making this live conversation possible. — Meet The CMO Podcast On the Road The CMO Podcast will be on the road throughout early 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know! ANA Masters of Marketing | October 20–22 CES | January 5-7 — Interested in partnering with The CMO Podcast?! Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders. Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together. Email us at [email protected] — Produced by vYve The CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last. Learn more about vYve and The CMO Podcast community at www.vyve.co. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.