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The Colin and Samir Show
Colin and Samir
Why Instagram Changed Its Mind on Long Form Video
OCT 26, 202672 MIN
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Description
Adam Mosseri, Head of Instagram, breaks down Instagram’s move into long form, horizontal video (“features”) and TV. We ask what changed since he last told us long form wasn’t a priority, and how creators will get discovered and paid. Then we get tactical on sends per reach, carousels and underused features, before digging into AI and the future of social media.
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