Why Storytelling Still Wins in the Age of AI with Kelly Andresen
JUN 2, 202642 MIN
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Description
On this episode of The Community Exchange Podcast, we welcome Kelly Andresen, EVP of Demand Sales at OpenWeb, to discuss:
From Washington Post ad innovations to building branded content studios from scratch
Why storytelling is still the most underrated skill in advertising
Why human relationships matter more than ever in a world run by AI
The role of agencies in this new digital landscape.
Why the open internet is becoming more attractive as walled gardens get crowded
The shift from impressions to outcomes as the core advertiser metric
Why sales teams are changing and what great salespeople actually look like
How attention, not scale, should define advertising success going forward
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.


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