Color Me Obsessed: The Story behind A Brighter Year

What started as a side hustle turned into a viral mental health tool with simple, bite-sized coloring books for adults—designed to reduce stress, support neurodivergent users, and bring daily joy. This week, I sit down with A Brighter Year's Founder Shanti Grossman to talk creativity, calm, and building a business that matters. Shanti shares her journey from a musical upbringing and music industry career to launching three different product-based businesses. Her honest reflections on business pivots, viral TikTok success, and learning to scale are full of wisdom for creatives and entrepreneurs alike. Plus you'll definitely hear the spark when two extrovert creatives catch up. Whether you're looking for a laugh or creative inspiration, this ones's a good one! TAKEAWAYS Shanti has always been creative, influenced by her musical family. She transitioned from the music industry to entrepreneurship to avoid a cubicle job. Her first businesses taught her valuable lessons about scaling and marketing. A Brighter Year started as a creative outlet and evolved into a mental health tool. The design philosophy focuses on simplicity and accessibility for busy individuals. Listening to customer feedback is crucial for product development. TikTok success and how it's played a significant role in her business growth. Future partnerships and programs to help people feel more joyful! LINKS  Listen on Apple: https://apple.co/454yCci Listen on Spotify:  https://spoti.fi/4dgLkqG Watch on YouTube: https://youtu.be/99TxxzmyWns Follow A Brighter Year on Instagram Shop Online  -⁠ https://abrighteryear.com Freebies and More Fun! Follow Brush Strokes Pottery on Instagram Shop Ceramic Cactus - ⁠https://brushstrokespottery.com⁠ **use code Podcast for 15% off**