Episode 112: Behind the Entry: Autism Rocks

Behind The Entry Podcasts Want to be part of the new mini-series? Share the untold story behind your favourite work and celebrate the teams and clients who made it happen with a global audience listening in 101 countries. Get in touch today.  📩 [email protected] 📢 Hiring or promoting something useful? This is the World’s No.1 Marketing Podcast. Chances are your next hire is listening. 📩 [email protected] 💡 Mentorship Turbo-boost your career with The Creative Floor Awards Mentorship Programme: https://thecreativefloor.com/mentorship 📘 Agency Tales: The Book https://thecreativefloor.com/agency-tales 📚 Seminar The Common Sense Guide to Great Advertising: https://thecreativefloor.com/masterclass 🎙️ Podcasting in MedComms: From Idea to Launch 📅 Thursday, June 11, 2026 🕛 12:00 PM – 1:00 PM (BST) 💻 Free online event: https://www.linkedin.com/events/podcastinginmedcomms-fromideato7462457074413789185/ 🎙️ Behind the Entry: Autism Rocks 🎵 What if music could help children speak? Area 23 shares the story behind Autism Rocks, a project that transforms popular songs into speech exercises for minimally verbal autistic children. 🧠 Combining science, creativity and music, the team reveals how the idea came to life, the challenges they faced, and what it takes to turn ambitious healthcare innovation into reality. 🎧 Listen now for insights on creativity, healthcare and creating work that makes a real difference. ⚠️ Warning: straight-talking, strong language, and you may actually learn something. Link to work: https://www.youtube.com/watch?v=yzkWkaFK6rE  Not all awards are created equal. 🎨 Credits AREA 23: Tim Hawkey, Viton Araújo, Renan Bulgari, Diego Tórgo, Victor Afonso. Omnicom Health: Philip Schneider, Anna Franklin. FCB Brasil: Eduardo Tavares, Paulo Fogaça, Ana Becker, Heloísa Ribeiro, Kleber Fonseca, Letícia Rodrigues, Lucas Buled. Bodega Studios: Adam Reid, Clint Goldman. Northern Lights: Sarah Sullivan, Jody Peters. Canja Audio Culture: Filipe Rese, Nessa Mafra, Bruno Vieira Brixel, Eduardo Karas. Storefront Music: Adam Elk, John “Scrapper” Sneider. Additional Credits: Depraxe, Colin Loughlin, Sun Komen, Ralph Kuijpers, Adrianne McCurrach, Ryan Fitch.