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The Creative Jugglejoy Podcast
Kaylie Edwards & Delores Naskrent
E110: Etsy’s 2026 Changes: What Sellers Should Check in Their Shops
SEP 24, 202614 MIN
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Description
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Etsy has a new CEO, its marketplace is growing again, and the company is putting more attention into how shoppers discover products.
If you sell there, how much of that should change what you do this week?
In this solo episode, Kaylie Edwards looks at Etsy’s 2026 results and translates the company’s talk of discovery, matching and personalisation into useful checks for creative sellers.
She also talks through the limits of marketplace figures: growth across Etsy does not promise growth for your particular shop.
You’ll hear about:
What Etsy’s latest marketplace and mobile app figures actually measure
Why clear titles and tags still matter alongside photographs and the rest of your listing
A quick way to check how your shop looks to someone buying on a phone
How to approach Etsy Ads as a measured test
One small step you can take towards a business that is less dependent on Etsy alone
There’s a 20-minute shop check you can do after listening. No full-shop overhaul required.
Mentioned in this episode
Etsy’s Q2 2026 shareholder letter
Etsy’s search, advertisement and recommendation ranking disclosures
Kaylie’s guide to growing your email list
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Kaylie Edwards - Instagram - Website - Facebook - Threads
Spellweaver Creative Hub Membership
Free Email List Builder Checklist For Creatives
Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube
Procreate Foundations Course
Affinity Foundations Course

