E112: Growing a Calligraphy Business Through Teaching, Community and Brand Events

Send us your feedback What happens when people aren’t buying your artwork, but they would happily learn how to make it? For Kirsten Burke and the team at The Modern Calligraphy Co., listening to that possibility helped their business grow beyond commissions into workshops, books, an online club and live personalisation experiences for brands. In this episode, Kaylie Edwards meets Kirsten, the company’s co-founder and creative director, and lead creative Maisie Minett.  Together, they share the real story behind that growth, from handwritten blackboard menus and an early Globe Theatre commission to online teaching and working with Jo Malone London. There are honest moments about motherhood, finding the right people for your team, learning to work while someone watches, and the unexpected friendships that can grow from a creative class. We explore: How listening to customers helped shape new offers. Why ideas can move between brand projects, club sessions and workshops. What happens behind the scenes before a live calligraphy event. How supportive feedback and clear standards work together. Why completing a course doesn’t automatically mean someone is ready for professional event work. How community, flexibility and small pockets of creativity help keep the work enjoyable. Whether you’re a calligrapher, artist, maker or creative business owner, join us for a thoughtful conversation about adapting your business while keeping the people and creativity at its heart. Meet Kirsten and Maisie The Modern Calligraphy Co. The Modern Calligraphy Club Instagram: @themoderncalligraphyco Support the show  Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes. Kaylie Edwards - Instagram  - Website - Facebook - Threads Spellweaver Creative Hub Membership Free Email List Builder Checklist For Creatives Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube Procreate Foundations Course Affinity Foundations Course