E113: Selling Greeting Cards: Lessons from 70,000 Card Sales

Send us your feedback What could the artwork sitting in your files become if you gave it another look? In this solo episode of Creative Juggle Joy, Delores Naskrent reflects on selling around 70,000 printed greeting cards through Card Isle, with approximately 600 designs uploaded and another 200 potential card artworks waiting in her files. What began with artwork sold at craft shows gradually became a substantial body of work.  Now, as Delores edits her portfolio and prepares to approach art licensing agents again, she’s seeing those cards as more than individual products.  They’re a record of what customers connected with, what she’s learned, and which ideas still have room to grow. Together, we explore: How one artwork can become several cards, coordinating designs or a repeat pattern. Why the recipient and sentiment matter more than technical complexity. What sales figures can teach you, while remembering that each marketplace is different. How reusable motifs, layouts and backgrounds reduce the work of starting again. Why finishing, organising and uploading deserve space in your creative practice. How to select work for a portfolio rather than include everything you’ve made. Delores also shares an honest reminder: selling thousands of cards doesn’t mean having every system sorted or every file finished. Listen for practical encouragement to revisit one piece of your own artwork and ask where it could go next. Resources mentioned Card Isle: The platform through which Delores reports selling around 70,000 printed cards.  Delores’s Five Cards in Five Days challenges: Referenced as a starting point for developing artwork beyond the initial five cards.  Support the show  Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes. Kaylie Edwards - Instagram  - Website - Facebook - Threads Spellweaver Creative Hub Membership Free Email List Builder Checklist For Creatives Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube Procreate Foundations Course Affinity Foundations Course